Affiliate & Influencer Marketing Manager

About Cornbread Hemp

Cornbread Hemp is a Kentucky-founded wellness company committed to providing the safest, highest-quality, and most effective natural wellness products in America. We are a leader in the fight for common-sense regulation of hemp, a mission that goes far beyond marketing. As a pioneer of USDA organic hemp sourced from Kentucky, we pride ourselves on making a difference. If you value high-quality products and take pride in your work, join us and be part of our mission. We’re excited to hear from you!

Must be legally authorized to work in the U.S. All full-time employees are eligible for health, vision and dental benefits with an employer contribution.

Job Title: Affiliate & Influencer Marketing Manager

Reports to: Sr. Director, Growth Marketing

Type: Exempt, Full-time

THE ROLE:

Cornbread Hemp is seeking a dynamic and results-driven Affiliate and Influencer Marketing Manager to join our lean (but growing) Growth Marketing team. This role is pivotal in expanding our brand reach through strategic affiliate marketing programs and influencer partnerships. The ideal candidate will have a keen understanding of the affiliate marketing and influencer marketing landscapes, is extremely data driven, possesses excellent time-management skills and attention to detail, and a creative approach to developing campaigns that drive engagement and revenue. This position will report directly to the Sr. Director of Growth Marketing.

WHAT YOU’LL DO:

Affiliate Marketing:

• Work alongside the Sr. Director of Growth to develop and manage the affiliate marketing program, including recruiting new affiliates, maintaining relationships with existing affiliates, and optimizing affiliate performance.
• Monitor affiliate activity, analyze performance metrics, and provide insights to improve campaign effectiveness.
• Collaborate with the Creative and Brand teams to create compelling promotional materials and offers for affiliates.
• Ensure compliance with company policies, legal requirements, and industry standards.
• Manage contracts and commission structures with affiliates, ensuring that new customer acquisition goals are met, alongside key performance efficiency indicators (e.g., CAC, ROAS, MRR, etc.)

Influencer Marketing:

• Identify and engage with relevant influencers to promote our brand and products.
• Develop and maintain strong relationships with influencers, ensuring ongoing collaboration and engagement.
• Coordinate affiliate and influencer campaigns, from initial outreach and negotiations to execution and performance analysis.
• Track and report on the effectiveness of influencer partnerships, providing insights and recommendations for improvement.
• Stay up-to-date with industry trends and emerging platforms to identify new opportunities for influencer engagement.
• Work closely with the Brand and Creative teams on UGC campaigns for assets to test on paid marketing channels.

SKILLS EXPERIENCE AND QUALITIES THAT WILL HELP YOU BE SUCCESSFUL:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2-4 years of experience working at a Brand, a Publisher, or a Digital Marketing Agency
• Proven experience in affiliate marketing, influencer marketing, or digital marketing roles.
• Strong understanding of digital marketing channels, strategies, and best practices.
• Excellent communication and negotiation skills.
• Proficiency in using marketing tools and platforms, such as affiliate networks, CRM systems, and analytics software.
• Ability to work independently and manage multiple projects simultaneously.
• Creative thinker with a passion for staying ahead of industry trends.
• 1- 3 years experience with affiliate marketing and influencer networks (e.g., Impact Radius, Shopify Collabs, CJ, etc.).
• Familiarity with social media platforms and influencer marketing tools (e.g., Instagram, YouTube, TikTok, influencer marketing platforms).
• Strong analytical skills and ability to interpret data to drive decision-making (Familiarity with Shopify and GA4 strongly preferred)
• Detail-oriented with excellent organizational skills.
• Team player with a collaborative mindset.

SPECIAL CONSIDERATIONS:

• Appropriate wifi bandwidth

WHAT WE OFFER:

• Health, dental, and vision benefits
• Paid time off
• 401(k) plan
• Employee discount
• Paid training and competitive wages
• Opportunities for professional growth and personal development

Join Cornbread Hemp and grow with us in a culture that thrives on integrity and humility. Your contributions make a difference at Cornbread. Apply now and become a part of our growing team!

Cornbread Hemp is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.