Assistant Manager, Organic Social and Influencer Marketing
The GapAbout the Role
Marketing at Gap Inc. is undergoing a major transformation and is seeking exceptional talent for the Banana Republic Marketing team to help reinvigorate Gap Inc.’s brands and elevate the consumer experience for Banana Republic. As part of the transformation, Gap Inc. is implementing a standardized structure across its four brands to create a more cohesive, collaborative, and effective approach to marketing strategy and product storytelling. The Banana Republic Marketing team will seek to drive relevance and revenue through crisp brand purpose and identities, fueled by innovative media and marketing that connects to culture and inspires conversation.The Assistant Manager of Organic Social & Influencer Marketing is responsible for supporting the development and execution of all Social and Influencer Marketing strategy and activations for Banana Republic. Reporting to the Director, Organic Social & Influencer, you will work closely with the team to establish and refine Banana Republic’s social and influencer marketing and engagement strategies and will be responsible for day-to-day scheduling, posting and reporting on social media and influencer content, and support in the management of influencer partnerships, events and activations. As an internal resource on Social and Influencer Marketing, you will keep abreast of trends and opportunities that can grow the impact of Banana Republic’s social-first marketing approach, making suggestions to help further our brand reach and impact.
What You'll Do
Support in the development and publishing of content and messaging for Banana Republic’s social media and influencer campaigns, translating brand goals, objectives, and KPIs into social-first, brand-aligned content and messaging
Own scheduling and publishing of brand social content across multiple channels
Engage with our social communities in a timely, on-brand and engaging manner, liaison with customer service and store teams to support and track customer service issues where needed
Work closely with marketing, PR, and external agencies to support the development of seasonal and one-off social and influencer campaigns
Support in the creation of influencer briefs, product tracking, and onboarding of influencers for all Banana Republic campaigns, in partnership with cross-functional, brand marketing, creative and PR teams and aligning with brand goals and priorities
Track, maintain and organize campaign metrics, creative and data for Banana Republic social and influencer partnerships
Stay abreast of social media and influencer news, trends, and opportunities and help translate into brand right opportunities for Banana Republic
Support in the creation and briefing of social-first content (imagery, video, concepts, etc.)
Proficiency in Instagram and TikTok, understanding of all social media platforms and landscape
Enthusiasm for social media, influencers, fashion and popular culture
Excellent communication and copy skills
Effective collaborator, communicator, and team-oriented professional
Demonstrated proficiency in aesthetic curation and creating cohesive visual and written narratives
Familiarity with various photo and video editing applications for generating social media assets
Experience in producing social media content including photos and videos
Positive, humble and team-oriented mindset
Highly organized, detail-oriented self-starter capable of excelling in a dynamic environment
Who You Are
2+ years social and influencer marketing experience, inclusive of influencer management, social-first content, and brand messaging
Exceptional communication and interpersonal skills, with the ability to collaborate and drive consensus across multiple teams and functions
Change agent and motivator, with the ability to work cross-functionally and foster positive culture change at Gap
Entrepreneurial spirit with the ability to work through ambiguity, think differently, and and infuse strategic thinking into daily tasks