Associate Manager, Brand Marketing

About the Role

The Associate Manager, Brand Marketing role is a collaborative team member on the Integrated Marketing team supporting the Senior Manager, Brand Marketing. This role focuses on the creation, strategic development, and execution of promotional marketing to drive customer engagement, brand awareness, and revenue growth for Gap Specialty. You will work closely with various teams, leveraging audience data, insights, and channel-specific nuances to ensure clear and consistent messaging across all marketing touchpoints. Your collaborative efforts will enhance our brand experience both online and in-store.

You are a customer obsessed, dynamic brand builder who understands how marketing/ media channels, audience, product, promo and brand experience come together for impactful customer experiences with our brand.

What You'll Do

• Ideation & Planning: Own writing creative briefs for Gap Specialty promo events focusing on the customer experience. Partner with cross-functional teams (i.e. Commercial Plan, Site Merchandising, and Creative) to ensure brief and final assets meet the needs of the business.

• Execution: Partner with cross functional partners (i.e. Production) and focus on the details of execution across all channels and platforms for a successful campaign launch with consistent messaging. 

• Ownership of tentpole promos: Own promos that are not connected to specific product hooks (like F&F, Gap Cash, Seasonal Sales and Peak) end to end.

• Data-Driven Insights: Leverage audience data from media partners, insights, competitive, and customer data from strategy partners to inform marketing plans and journey maps.

• Customer Journey: Ensure clarity and consistency of messaging, identifying pain points and successes to enhance marketing content execution and overall brand experience.

• Lead Hindsight to gain Best Practices and Recommendations: Collaborate with manager and channels to report on seasonal hindsight that will inform future strategies.

• Owner of tools & documents: Ensure all documents and tools are up to date across all promo events, including but not limited to annual omni calendar, content planning frameworks, GTM, briefs, Airtable OCPs, hindsights, etc.)

• Identify opportunities for better ways of working: identify cracks in the foundation and partner with Operations to fix process, tools, etc.

• Point of Contact: Act as the team POC, ensuring cross functional partners have all seasonal documentation.

• Customer Data Integration: Partner with media shared services and customer strategy leads to combine customer data and insights to inform customer journey mapping.

• Experimentation and Responsiveness: Drive ideas for creative experimentation and quick response to current events by leveraging consumer data to drive cultural relevancy and brand engagement.

• Competitor Analysis: Stay abreast of industry trends, competitive landscape, and emerging marketing technologies to identify new opportunities and drive innovation

Who You Are

• 2-3 years of experience in consumer marketing

• One who understands how marketing/media channels, audience, product, promo, and brand experience come together to deliver impactful marketing

• Has experience in Brand Building, Consumer Insights/Data, analytics a plus

• Obsessed with the customer and their journey

• Team player with excellent interpersonal skills; works well as part of a team with strong collaboration abilities

• Outstanding organization and communication (verbal/presentation/written) skills with high attention to detail

• Ability to adapt quickly to support the pace & needs of the business and work in a constantly evolving environment

• Bring positive can-do attitude

• Gracefully juggle multiple, competing, high priority projects.

• Solid analytical skills, ability to glean insights and tell a story from data

• Self-starter with an innate sense of curiosity and eagerness to test and learn

• High level attention to detail