Associate Manager, Global Brand Marketing

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

Step Into a Legacy of Laughter, Learning and Lasting Impact!

At Fisher Price we don’t just make toys – we ignite imaginations, nurture development, and create joyful memories for millions of families around the world.  For nearly 100 years, Fisher Price has been THE trusted name in early childhood play – synonymous with quality, innovation and delight.  Generations have grown up with our toys, from the classic Chatter Telephone to the beloved Little People.

But we’re not just about nostalgia – we’re about what’s next.  We’re constantly evolving the brand to meet the needs of today’s families while staying true to what’s always made us special: purposeful play, design rooted in child development and an unmistakable sense of fun.  That’s why Fisher Price is consistently recognized year after year as one of the most beloved and trusted brands.

If you’re a passionate, creative marketing individual who wants to be part of a brand that truly matters – to parents, to children and to culture – then this is more than a job.  This is your opportunity to help drive one of the most iconic brands in childhood.

Job Description

The Opportunity: 

We are seeking a dynamic, visionary Associate Manager, Global Brand Marketing to provide strategic thinking and drive key marketing planning and activations across a variety of platforms and initiatives. Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and the ability to wear many hats. Strong interpersonal skills and relationship management is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong executer. The ability to put the consumer first in marketing strategies and planning is critical to this role.

What Your Impact Will Be: 

• Ensure all brand marketing projects are supported by business strategy, objectives and insights

• Assist in planning and executing brand strategies, product launches and promotional campaigns

• Support creative development and review of marketing assets across digital, social and retail

• Act as point of contact for brand inquiries and dissemination of brand information and assets

• Work closely with cross-functional partners (content, distribution, marketing communications, digital, PR, product marketing, consumer products) throughout the global marketing plan development and launch process

• Partner with cross-functional Franchise teams, Franchise Management (Content Development & Distribution, Mobile Gaming, Live Events, Licensed Consumer Products) to understand nuanced objectives of respective businesses, provide brand strategy inputs & deliver against multi-year roadmaps.

• Manage the overarching marketing calendar to drive alignment across global markets

• Independently complete consumer and competitive research projects; provides recommendations to support brand development. Able to synthesize various data inputs and provide easy-to-digest insights and actionable steps.

• Collaborate with global subsidiaries to address global needs and market feedback; support global information needs

• Introduce and present new campaigns, strategies and/or research findings multiple times per year to executive audiences.

• Lead cross-functional teams with adept project management skills for flawless execution of high-profile, global campaigns.

• Embody the brand perspective and voice, serving as reviewer and approver of assets and content across platforms and countries

• Monitor campaign performance and prepare regular reports with key insights

• Synthesize multiple data points and needs from various teams to create strategic POVs/narratives and ensure integrity of narrative is maintained throughout

Qualifications

What We’re Looking For:

• MBA preferred.
• Minimum of 5 years (3 years with MBA) specifically either brand marketing experience or consumer marketing experience.
• 5+ years (3 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing.
• Thorough understanding of marketing mix and KPIs.
• Experience analyzing data and managing financials.
• Ability to synthesize data and pull insights to create recommendations.
• Strong skills presenting in front of large groups.
• Highly organized, independent and detail oriented with strong follow up skills.
• Strong time management, planning and project execution skills.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships.
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word and Excel.
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

*The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential. 

Additional Information

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy