Brand Marketing Coordinator

About the Atlanta Falcons

The Atlanta Falcons are a professional American football club and member of the National Football League (NFL).  The team’s headquarters and practice facility are located on a 50-acre site in Flowery Branch, Georgia.  The Falcons’ NFL expansion franchise was awarded in 1965 and acquired by current owner Arthur Blank, co-founder of Home Depot, in 2002.

Who we are 

Our Blank Family of Businesses Core Values serve as the foundation for the way we operate at all levels:

Put People First - Listen & Respond - Include Everyone - Innovate Continuously - Lead by Example - Give Back to Others

We use our core values as a compass to guide our decisions because they are our North Star.  If we live our core values daily, we know everything else will take care of itself.  We enjoy a culture rooted in giving back to others through our time, talents, labor, and financial commitment. We are successful when we collaborate with and value each other like family, maintain a hunger to delight guests and continuously innovate, listen closely for even the smallest need for improvement, stand up for convictions, and genuinely own our responsibilities as if our name is on the outside of the building. 

Our Ideal Candidates

Actively Listen – Take an active role in listening by being present in the moment, using healthy body language, and ensuring joint understanding.  When we read between the lines and hear what others are saying and what they are not saying, we encounter amazing opportunities to go the extra mile in serving them. 

Collaborate – Realize that we are better together than we are alone.  We achieve much better results when others have the opportunity to add their diverse perspectives.  Be open to feedback and actively seek input from a variety of people at varying levels because the best ideas come from those who are closest to those we serve.

Engage in Servant Leadership – Put others ahead of yourself even when it’s difficult.  Find opportunities to lead by example in the way you pitch in and help others.  Giving back to others is at the heart of what we do. 

Build Relationships – Cultivate trust in relationships by showing respect and sensitivity.  Invest time in helping others to continuously improve by listening to their ideas and helping them to continuously improve. 

Own Results – Own issues you encounter even when they are outside of your area of responsibility by taking action or seeking out the needed resolution. You are empowered and expected to take risks aimed at exceeding the expectations of our guests.  Take advantage of this rare opportunity by utilizing available resources.

Position Summary

The Atlanta Falcons brand marketing team is charged with developing and delivering a strategic, comprehensive direction for the Falcons brand. Aspects of this direction include, but are not limited to, brand narrative and creative direction development, ticket sales and service marketing, sponsorship marketing, grassroots marketing, retail marketing, influencer marketing and much more. This talented group leverages the entire marketing mix across brand strategy, advertising, digital engagement and media outreach to create emotional connections with our fans locally, nationally, and internationally.

As a critical member of this group, the Atlanta Falcons Brand Marketing Coordinator is responsible for assisting with ideation, planning, execution and measurement of all Falcons brand marketing initiatives and activations. He/she will report to the Atlanta Falcons Senior Marketing Manager – Ticket Sales and Service.

This high-profile, fast-paced, challenging opportunity requires an energetic, proactive brand steward to help develop clearly defined strategies, communicate our brand identity as well as meet our ongoing sales demand. The position requires strong leadership, collaboration and organization skills with the ability to translate consumer insights and market understanding into detailed and meaningful marketing strategies that enhance brand affinity and significantly contribute to sales and ticketing business objectives. Must have a data-driven mindset with the ability to understand target audiences to foster long-term brand loyalty.

This position will be based out of Mercedes-Benz Stadium in Atlanta, GA.

Roles and Responsibilities

• Assist with planning, execution and measurement of all Falcons brand marketing initiatives and activations while managing deliverables in an efficient, timely manner.
• Assist the Integrated Ticket Sales Marketing Team with development of initiatives and tactics that will maximize the brand's awareness and build a deeper connection to fans and drive qualified sales leads. This will be done through creation and deployment of content that is meaningful to both fans, season ticket members and our partners, including but not limited to: advertisement, paid media, email marketing and SMS marketing.
• Draft copy, gather assets and manage execution for marketing email and SMS communications.
• Help serve as a liaison between the brand marketing, ticket sales and service, digital, and corporate partnership teams to manage deliverables and maintain a consistent brand voice and message.
• Analyze fan data and engagement metric reports to develop insights and make recommendations to support marketing and sales campaigns.
• Develop a clear understanding of omni-channel marketing, the fan journey and the ability to pull the right levers within key marketing systems to achieve both brand and business goals.
• Assist with the brand marketing team’s budget and invoice management.
• Support special projects and other tasks as assigned by the marketing team.

Qualifications, Required Skills, & Traits

• Sufficient knowledge of Atlanta communities, emerging trends, social events and/or knowledge about the Atlanta Falcons brand, roster and the NFL.
• Bachelor’s Degree as well as 2-3 years of experience in marketing or similar field; ancillary experience in ticket sales or service is also highly encouraged.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Self-starter with strong organization skills and experience in leading projects from start to finish.
• Strong written and verbal communication skills with the ability to interact confidently with various departments and vendors.
• Experience working within a sports and/or consumer brand and high-paced, demanding professional setting is required.
• Collaborate effectively with internal teams and contribute to a positive work environment.
• Experience with paid media encouraged but not required.
• Must have a passion for continuous learning.
• Always maintain a polished and professional demeanor, representing the Atlanta Falcons brand.
• Must be available to work evenings, weekends and holidays as required by the event schedule.