Brand Marketing Manager

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com.

Job Summary:

The Brand Marketing Manager (“The Role”) is responsible to lead the development and execution of brand strategies that drive growth, differentiation, and loyalty.  This role assumes full ownership of brand planning, integrated marketing campaigns, competitive positioning and business performance.  This role serves as the key liaison between cross-functional teams and agency partners, using insights and analytics to guide decision-making and ensure brand excellence across all touchpoints.

Brand management:

• Own the brand’s positioning, value proposition and portfolio strategy, including brand P&L.
• Lead the development of annual brand plans, including strategic positioning, messaging frameworks and go-to-market strategies. 
• Interpret clinical and competitive insights to guide product messaging and brand growth.
• Lead product launch go-to-market strategy, forecast alignment and launch KPIs. 

• Define strategy for sales enablement tools, training and rep engagement, prioritizing market needs.

• Lead coordination for medical/legal review process to ensure compliance of all messaging.

• Partner with customer marketing to support retail initiatives and customer-specific programs and promotions.

• Partner with professional affairs for key opinion leader relationships and medical/clinical education initiatives

• Lead budget management and marketing spend efficiency.

• Lead collaboration across R&D, professional affairs, medical affairs, legal, supply chain, finance and sales leadership.

• Work with Global Marketing team as required on strategic product initiatives.

Competitive and Market Intelligence:

• Lead competitive tracking across product, pricing, positioning and marketing activity.

• Translate marketplace dynamics and consumer trends into actionable opportunities and risks for the brand.

• Conduct in-depth SWOT and white space analyses to inform brand strategy and innovation pipeline.

Analytics and Performance Tracking:

• Monitor brand health metrics and business KPIs.
• Interpret data and analytics to make strategic decisions, including pricing and rebate strategy.
• Own KPIs and ensure brand performance meets objectives.
• Create and deliver regular business reviews with key insights and strategic recommendations.

Forecasting and Demand Planning:

• Own brand level forecasting and volume planning in partnership with finance, sales and supply chain.

• Review and approve forecasts, aligning with brand strategy and P&L goals.

• Use insights and data to guide brand positioning and future planning.

• Evaluate multiple business scenarios for launches, promotions or portfolio changes.

• Own annual fiscal sales budgets and monthly demand forecasts for all managed products.

Marketing Communications:

• Manage the execution of brand messaging across owned, earned and paid channels.
• Direct creative agency partners to deliver impactful, insight-led content and campaigns.
• Champion the brand voice and identity, ensuring consistent expression across all experiences and channels.

Other:

• Serve as the brand lead on cross-functional teams including product development, insights, customer marketing, digital and e-commerce.
• Drive alignment between brand strategy and execution, ensuring cohesive messaging across all channels.
• Manage budgets, timelines and resource allocation to support marketing initiatives.

Knowledge, Skills and Abilities:

• Strong written and verbal communication skills; ability to work with all levels within the organization

• Strong influencing skills – able to work across the commercial organization to achieve goals

• Can distill complex items into senior level updates

• Must be proactive, self-motivated with a can-do attitude

• High level of ownership, accountability, and initiative

• Excellent communication and interpersonal skills – verbal, written and presentation

• Ability to multi-task and establish priorities

• Proficient with office software including Microsoft Office and Outlook and other applications
• Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus

Work Environment:

• Normal Office Environment

• Sedentary to light physical effort necessary to perform the job

• Prolonged sitting and using a computer

• Travel will be required as part of this job – up to 10-15% of time

Experience:

• 5-10 years related experience in product or brand management, preferably in the health care industry.  Related technical background preferred.  

Education:

• Bachelor’s degree in Business, Marketing; MBA/Masters a plus 

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

For U.S. locations that require disclosure of compensation, the starting base pay for this role is between $118,500.00 and $157,600.00 per year and may include cost of living adjustments.  The actual base pay includes many factors and is subject to change and modification in the future.  This position may also be eligible for other types of compensation and benefits.

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