Brand Marketing Manager

Job Title: Brand Marketing Manager 

WobbleWorks is seeking a creative & entrepreneurial Brand Marketing Manager to lead positioning, storytelling, and product launches across the WobbleWorks portfolio of brands. This role partners cross-functionally to bring products from concept to commercialization - developing compelling brand narratives, go-to-market strategies, and retail-ready assets. The ideal candidate is a data-driven marketer and strong storyteller with experience in consumer packaged goods. We’re looking for a hands-on, self-starter with the ability to manage multiple initiatives in a fast-paced, remote environment.

About WobbleWorks:

WobbleWorks is an innovative company that creates incredible opportunities in unexplored spaces. Founded in 2010, we remain privately owned and have grown steadily since our founding, operating globally with offices on three continents. Our flagship product is the top selling 3D pen in the world (over 6 million sold to date), with award recognition from TOTY, Time Best Inventions, Good Housekeeping, and more. We have a presence across major retailers in the US and around the world; our products cater to modern parents, leading education providers, creative enthusiasts, prosumers and kitchen enthusiasts. Additionally, we have developed a strong pipeline of future products that will add new verticals and further broaden our customer base over the coming years.

We currently operate globally with our ~50 employees working from home and from offices in the US, UK, Hong Kong, and the Philippines.  As a company we believe strongly in investing in our infrastructure and brand development, as well as fostering the kind of culture that our team can be proud of. 

What you’ll do in this role

As brand Marketing Manager you will be responsible for driving marketing strategy and product launches for the family of WobbleWorks brands/products, with the aim of driving long-term brand health, supporting brand integrity and consistency across all touchpoints, and growing customer engagement and loyalty. Reporting to the Director of Marketing, you will partner with a cross-functional team to bring product from concept to commercialization. 

Key Responsibilities: 

• Positioning & Storytelling: Develop brand/product positioning and identity, pricing recommendations, pitch materials and strong storytelling assets for sell-in to retail partners.
• Messaging: Ensure brand message, voice, and identity are consistent across all marketing materials and platforms (digital, packaging, advertising, pitches).
• Packaging & Design: Collaborate with design to create best-in-class packaging and omnichannel marketing assets for new and continuing products. 
• Launch Strategy: Develop new product launch plans and partner with the marketing department to create best-in-class marketing assets, promotions and content to drive success. 
• Copywriting: Write marketing copy and support naming of new products.
• Innovation Roadmap: Partner with leadership to develop a 3-year roadmap for future product innovation grounded in consumer and industry insights.
• Retail Enablement: Partner with global sales team on retailer-specific needs and requirements. Support sales in new item setup process as needed. 
• Competitive Analysis: Prepare data and insights to help the larger organization understand the competitive landscape and market trends.
• Asset Management: Support the marketing department in creating more consistency in the way we save and share marketing assets with the larger organization and external partners. 
• Reporting: Create monthly recap reports highlighting key wins, launches, and progress

What we’re looking for: 

• Bachelor’s degree in marketing, communications, business or a related field.
• At least 4 years of proven experience (2 years with MBA)  in product/brand marketing, product development or category management. 
• Experience in the consumer goods sector with an international/global footprint. Background in tech, toys, or arts & crafts is advantageous.
• Ability to interpret data and use analytics to inform strategy.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively, present ideas clearly and influence senior leadership.
• Strong storytelling and presentation building skills. 
• Experience writing marketing copy and creative briefs. 
• Ability to work independently, manage multiple tasks, and meet deadlines in a dynamic, remote environment.
• Detail and deadline oriented. 
• Financial acumen - experience with P&L at the brand or category level.
• A self-starter with an eagerness to jump in and figure things out. 
• Must be based in ET time zone and be capable of working remotely with a suitable home office setup. 

If you’re a creative marketer and storyteller with an entrepreneurial spirit, we’d love to hear from you. Apply now with your resume and cover letter. 

Other important info

This is planned as a remote US-based role. Hires must be based in any of the following states: FL, GA, IL, IN, KS, MA, MD, MI, MN, NC, NJ, NY, OH, OK, PA, VA, WI. The ideal candidate is based in EST, and able to travel to our NYC office on occasion if needed. 

The salary range for this role starts at $90k to $100k depending on experience and location. In addition, we offer a competitive salary with comprehensive benefits including Medical, Dental, and Vision insurance, a 401k matching program, paid vacation & sick days, holiday time off, employee discounts, and flexible working including location and non-standard work schedule. 

WobbleWorks is committed to fostering a workplace where all employees are valued and supported. We hire based on merit and encourage a culture of respect, fairness, and opportunity for everyone. We urge candidates of all backgrounds to apply, including if your work experience doesn’t align perfectly. More than anything we’re looking for someone passionate about their work and looking to contribute to our team in a meaningful way.