Recruiting from Scratch is a specialized talent firm dedicated to helping companies build exceptional teams. We partner closely with our clients to deeply understand their needs, then connect them with top-tier candidates who are not only highly skilled but also the right fit for the company’s culture and vision. Our mission is simple: place the best people in the right roles to drive long-term success for both clients and candidates.

https://www.recruitingfromscratch.com/

What You Will Do

• Define, evolve, and elevate the company’s brand positioning—crafting a narrative that clearly articulates purpose, differentiation, and vision in the rapidly emerging AI landscape.

• Develop and launch integrated brand campaigns across digital, earned, and owned channels to drive awareness and category leadership.

• Translate deep technical innovation into emotionally compelling storytelling across content, messaging, and brand touchpoints.

• Create high-impact content including founder thought leadership, executive communications, customer stories, website copy, video scripts, and keynote narratives.

• Lead PR, analyst relations, and media strategy in partnership with internal stakeholders and external agencies.

• Build scalable brand foundations such as brand guidelines, messaging frameworks, tone/voice documentation, and measurement of brand health.

• Partner closely with product marketing, product, sales, and design to ensure narrative consistency across the customer journey.

• Represent the company externally, helping establish thought leadership in digital twins, knowledge reasoning, and applied AI.

Ideal Background

• 3+ years of experience in B2B SaaS marketing, ideally in brand strategy, storytelling, or category marketing.

• Strong track record shaping or elevating brand identity at an early-stage or rapidly scaling company (Series A–C ideal).

• Ability to translate complex AI/ML concepts into clear, compelling, emotionally resonant narratives.

• Experience driving integrated brand campaigns, company launches, or thought leadership programs.

• Exceptional writing and communication skills—able to craft narrative arcs, executive messaging, and crisp product positioning.

• Highly collaborative, hands-on, and comfortable operating in a fast-moving, high-ambiguity environment.

• Experience working with design teams, creative agencies, or communications partners.

Preferred

• Experience leading or contributing to a company rebrand or category creation effort.

• Background in brand architecture, executive communications, or high-impact content strategy.

• Passion for emerging technologies, particularly AI, LLMs, or enterprise transformation.

Compensation and Benefits

• Competitive salary + meaningful equity upside

• High-impact role defining the brand narrative of a category-creating company

• Opportunity to work directly with repeat founders and AI veterans

• Fast-paced, mission-driven team shaping one of the most important emerging technologies

• Flexible work environment (remote or hybrid)