Brand Marketing Manager (Open Fertility)

Open Fertility is committed to making exceptional fertility care accessible to more people than ever. From egg freezing to IVF, we simplify and streamline treatments so patients can pursue their reproductive goals with confidence. We’re looking for passionate, driven individuals who want to make a meaningful impact in people’s lives. As part of our rapidly growing team, you’ll help innovate fertility care and transform the patient experience. Our clinics are currently open in Roseville, CA and Astoria, NY, with Denver, CO coming soon. 

Our Core Values:

• Open Possibilities: Helping patients achieve their reproductive goals.

• Open Access: Making high-quality fertility care available to those paying out of pocket.

• Open Arms: Welcoming every patient with compassion and understanding.

Role Summary

The Brand Marketing Manager will shape and elevate the Open Fertility brand across all touchpoints. You'll be responsible for developing compelling brand narratives, ensuring consistency across channels, and creating marketing campaigns that resonate with our patients' deeply personal fertility journeys. This role requires a unique blend of creative storytelling, strategic thinking, and empathy where you'll translate clinical excellence into emotional connection while maintaining the trust and credibility essential in healthcare marketing. You'll report to the Director, Brand Marketing and collaborate closely with growth marketing, content, clinical teams, physician liaisons, and external creative partners to build a brand that makes patients feel seen, supported, and confident in choosing Open Fertility.

Day-to-Day Responsibilities 

Brand Strategy & Positioning

• Develop and maintain Open Fertility's brand strategy, voice, and visual identity across all channels and touchpoints
• Craft compelling brand narratives that authentically communicate the Open difference—balancing clinical expertise with warmth and accessibility
• Define and evolve our brand positioning in a competitive fertility market, ensuring differentiation
• Create brand guidelines and ensure consistency across paid marketing, website, social media, clinic environments, and patient communications

Campaign Development & Creative Execution

• Lead integrated brand campaigns from concept to execution, working with internal teams and external agencies
• Develop creative briefs that translate strategic objectives into compelling, patient-centered creative
• Oversee photoshoots, video production, and content creation that authentically represents our diverse patient community
• Partner with growth marketing to ensure brand campaigns drive both awareness and conversion

Patient-Centered Storytelling

• Develop patient storytelling programs that showcase real experiences while maintaining privacy and sensitivity
• Create marketing materials that acknowledge the emotional complexity of fertility treatment—hope, fear, resilience, and joy
• Ensure all brand touchpoints reflect our commitment to inclusivity, representing diverse family-building journeys (LGBTQ+ patients, single parents, various cultural backgrounds)

Cross-Functional Collaboration

• Partner with clinical leadership to translate medical innovations and outcomes into patient-facing messaging
• Support practice managers and physician liaisons with brand toolkits, templates, and materials for local market activation

Brand Performance & Insights

• Track brand health metrics including awareness, consideration, sentiment, and brand recall
• Conduct competitive analysis to understand market positioning and identify white space opportunities
• Gather patient and provider feedback to continuously refine brand messaging and creative
• Present brand performance and strategic recommendations to marketing leadership and executive team

Agency & Vendor Management

• Manage relationships with creative agencies, production companies, and freelance partners
• Provide clear creative direction and constructive feedback to ensure quality and brand alignment
• Manage brand marketing budget, ensuring efficient use of resources across campaigns and vendors

Education, Licenses, Certifications

• 3-5 years of brand marketing experience, preferably in healthcare, wellness, DTC, or other mission-driven consumer brands
• Demonstrated ability to develop brand strategies that drive both emotional connection and business results
• Strong creative instincts with experience writing creative briefs, providing creative direction, and evaluating campaign effectiveness
• Portfolio showcasing brand campaigns, visual identity systems, or creative projects you've led
• Experience managing agency relationships and external creative partners

Employment Type

This is a full-time, exempt role based in Denver, CO. The position follows a hybrid work schedule, with some travel expected.

Compensation

The starting salary range for this role is $70,000-$100,000 annually. Salary is based on several factors including job related knowledge and skill set, depth of experience, certifications and/or degrees. 

Benefits

Investing in You Today and Tomorrow

Supporting your well-being

• Competitive medical, dental, and vision plans

• Paid time off to recharge and enjoy personal time

• Access to BetterHelp therapy sessions for mental and emotional wellness

• Commuter benefits and discounted rates on home, auto, and pet insurance

Investing in your future

• 401(k) with up to a 4% company match

• Comprehensive fertility and parental leave benefits

• Career development opportunities in a fast-growing organization

• Employer-paid life and disability insurance

*Temporary and contract roles may not be eligible for all benefits listed above

Don’t have it all? We still welcome you to apply! 

At Open Fertility, we believe that everyone who wants a family deserves to have one, regardless of gender, sexual orientation, race, ethnicity, or religion. Just as we acknowledge and value the diversity of goals, life experiences, and unique paths to parenthood among our patients, we also actively celebrate diversity within our organization. We are an equal opportunity employer, and we are committed to a safe and inclusive work environment for all. We recognize that diversity among our team allows us to not only more effectively serve our patients, but also to advance innovation and opportunity within our field. We encourage qualified applicants of every background, ability, and life experience to apply to our employment opportunities.  

The Human Resources Department will make reasonable efforts in the recruitment process to accommodate applicants with disabilities. If selected for an interview, and you require accommodation, please notify the recruiter who reached out to you. If you need assistance in navigating our website and the job application process, please call the Spring Fertility main line.

CCPA disclosure notice here.