Brand Marketing Specialist

We are seeking a meticulous, proactive and customer-focused Brand Marketing Specialist to join our Marketing team at our corporate office in St. Louis Park. Reporting to the VP of Marketing, in this role, the Brand Marketing Specialist plays a hands-on role in bringing Bridgewater Bank’s unconventional brand to life across digital and print platforms. You will collaborate with the marketing team to design on-brand assets, support multi-channel campaigns, and ensure our website consistently reflects our distinct brand story. With a sharp eye for design and a passion for storytelling, you will help create meaningful client connections, support internal communications, and deliver a cohesive brand experience at every touchpoint. If you are detail-oriented, creative, and energized by building a brand from the inside out—we’d love to hear from you.

RESPONSIBILITIES: 

Design & Brand Execution:

• Create high-quality marketing materials, advertisements, and branded assets that reflect Bridgewater’s unconventional brand
• Design print and digital communications including flyers, event materials, bank statements, and sales collateral
• Support internal communications with branded visuals, displays, and presentations

Digital & Web:

• Oversee day-to-day website content and performance, ensuring SEO, ADA compliance, and brand alignment
• Conduct regular site audits and provide recommendations to improve functionality, accessibility, and analytics performance
• Contribute to monthly reporting and generate insights to inform website and campaign strategy

Campaigns & Promotions:

• Assist in the development and execution of integrated marketing campaigns and promotions
• Maintain awareness of marketing trends and best practices to support campaign effectiveness

Project Coordination & Collaboration:

• Track project timelines and deliverables to ensure on-time execution
• Maintain organized archives of marketing materials, logos, and brand assets
• Partner with cross-functional teams to align on messaging, priorities, and goals
• Support vendor relationships in collaboration with the Marketing leaders
• Contribute to special projects, as needed

 QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field
• 2–4 years of relevant marketing or design experience
• Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop); Canva or Figma experience a plus
• Familiarity with CMS platforms (e.g., WordPress) and SEO/ADA best practices
• Strong attention to detail and a commitment to brand consistency
• Excellent written and verbal communication skills
• Organized, proactive, and able to manage multiple projects and shifting priorities
• Photography and photo editing experience strongly preferred
• Working knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Experience with basic reporting and website analytics (e.g., Google Analytics or GA4) is a plus

ABOUT BRIDGEWATER BANK:

Picture yourself at one of the Twin Cities’ best places to work, surrounded by people who challenge you, support you, and inspire you to be your best. Welcome to Bridgewater Bank.

We’re on a mission to be the finest entrepreneurial bank in the Twin Cities. Like true entrepreneurs, we run fast and lean. We are in constant evolution and the runway for personal and professional growth is long. People are our strength, and that’s why we’ve created and sustained an award-winning culture that promotes growth and celebrates the big and little wins along the way.

At the end of the day, we believe competitive salaries, top-tier benefits, a hybrid work model, and transparency into the business is a given. Working together toward something meaningful with people you enjoy, is just a bonus! Will you join us? 

COMPENSATION & BENEFITS:

The typical hourly base pay for this role is $27.70 – 30.10/hr. Compensation may vary based on individual job-related knowledge, skills, expertise, and experience. This position is eligible for a discretionary annual incentive program driven by organization and individual performance.

Bridgewater Bank provides a broad offering of competitive benefits including (but not limited to):

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Parental leave
• 401(k) with employer match
• Paid vacation & paid holidays

PLEASE NOTE:

The above is intended to describe the general content of and requirements for this position.  It is not to be construed as an exhaustive list of duties, responsibilities, or requirements. It is Bridgewater Bank’s policy to promote equal employment opportunities. All personnel decisions, including, but not limited to, recruiting, hiring, training, promotion, compensation, benefits and termination, are made without regard to race, creed, color, religion, national origin, sex, age, marital status, sexual orientation, gender identity, citizenship status, veteran status, disability or any other characteristic protected by applicable federal, state or local law.

STATUS: Non-Exempt