Brand Strategist; Sr. Marketing Manager
Capital OneThe Capital One Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community at large. We are seeking a strategic, results-focused Senior Marketing Manager to spearhead the development and execution to deliver end-to-end brand strategies for the enterprise.
In this high-impact role, you will direct a robust, enterprise-wide associate engagement program designed to drive brand protection and advocacy. This includes owning the strategic direction and execution of immersive strategies such as content management, associate activations and branded merchandise. You will operate as a critical cross-functional leader, forging and influencing high-value partnerships across the enterprise to ensure marketing plans are strategically aligned and delivered with maximum impact across all channels. Leveraging your deep industry expertise you will actively influence and shape breakthrough strategies that deliver measurable business results. You will serve as a key collaborator with marketing strategy partners, internally and externally, to champion and expand brand advocacy and education.
Who you are:
You want to be an EVIDENCE-BASED MARKETER.
Your curiosity is endless. There’s always something else to learn.
You’re flexible and not afraid of change—in fact you welcome the challenge.
You share your point of view, but seek out what might be missing and listen.
You have big ideas and know the best ones are driven by proof, persistence and patience.
You’re a storyteller. You simplify the complex and compel your audience to act.
You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you.
You care—about the work, your team and the customers you serve.
What you’ll do:
Enable leaders and teams to do their best work
Lead and inspire the team act against strategic plans, positioning and messaging
Tie together marketing and business results
Work across multiple teams and channels to build relationships for impact
Review and approve creative proposals
Provide direction to creative teams regarding feedback and expectations
Anticipate and proactively address obstacles as a strategic thought partner
Be a beacon of brand consistency that enables our marketing and communications to be recognized and remembered by the audience
Be an industry expert:
Partner with and influence marketing and internal business leaders to understand needs, positively influencing marketing strategy and the customer experience
Use expert knowledge marketing trends and translate business intent into creative strategies and executions that market products effectively
Understand the intended audience to develop targeted marketing messages
Basic Qualifications:
Bachelor’s Degree or Military experience
At least 8 years of experience in a brand strategy or marketing
At least 8 years of experience in project management
At least 8 years of experience working with creative teams
Preferred Qualifications:
At least 4 years of experience in creating and delivering presentations
At least 4 years of experience working with a Fortune 500 brand
Experience with communication strategy and/or event marketing
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $177,700 - $202,800 for Sr. Manager, Brand
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at RecruitingAccommodation@capitalone.com. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to Careers@capitalone.com
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).