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Communications & Brand Strategist

WorkWave
2 days ago
Full-time
Remote
United States
WorkWave is seeking a proactive and results-oriented Communications & Brand Strategist to help execute our internal and external communication strategies. Reporting to the Director of Communications, you will be key in conveying WorkWave's mission, vision, and value proposition across our corporate audiences and our core vertical markets: pest control, green, commercial cleaning, and janitorial. This mid-level role is perfect for a strategic thinker who is ready to own and execute established communication programs while bringing fresh ideas and proven B2B SaaS experience. You will be vital in strengthening our brand reputation, driving employee engagement, and supporting overall business growth.

WHAT YOU’LL DO:

Corporate Communications

  • Program Execution: Own the day-to-day execution of key corporate communication programs, ensuring alignment with overall business goals and marketing objectives across our vertical pillars.

  • Corporate Content Creation: Draft, edit, and manage the production of high-impact corporate content, including press releases, executive talking points, media pitches, and thought leadership articles that consistently adhere to WorkWave's brand voice.

  • Media Relations Coordination: Serve as the primary internal contact and operational lead for our external PR agency/consultant. Coordinate content flow, manage timelines, and track deliverables to ensure strategies and KPIs are met.

  • Executive Visibility: Manage the full lifecycle of speaking opportunities and corporate/brand awards, from tracking calendars and drafting submissions to coordinating detailed executive prep and internal promotion strategies.

  • Online Reputation Management: Systematically monitor and manage all corporate review platforms. Draft and post all corporate-level review responses and manage the internal process for soliciting new reviews.

  • Reddit Strategy: Spearhead our Reddit strategy by monitoring community discussions, engaging with relevant threads, and managing brand presence to foster authentic dialogue within core vertical markets.

  • Influencer Relations: Lead our influencer relations program to identify, recruit, and manage relationships with industry thought leaders and key voices in the pest control, green, and cleaning/security sectors.

Internal Communications & Employee Engagement

  • Internal Communications Strategy & Messaging Alignment: Develop and execute a proactive internal communications strategy that ensures employees understand WorkWave’s mission, business priorities, and how their work connects to the overall brand promise.

  • Content Development: Lead the creation and distribution of engaging internal communications, including bi-weekly employee newsletters, all-hands meeting content, and updates to the internal intranet.

  • Communication Governance: Ensure a consistent, clear, and timely flow of information to WorkWave's 700+ employees, fostering a culture of transparency and engagement.

Brand Management & Measurement

  • Brand Governance: Act as a brand steward, ensuring the consistent application of our brand guidelines, messaging, and visual identity across all communication channels and materials, including training cross-functional teams.

  • Measurement & Reporting: Track, monitor, and analyze the effectiveness of communication and brand initiatives using established KPIs. Prepare data-driven reports and provide actionable insights to optimize future performance.

  • Cross-Functional Collaboration: Partner closely with Marketing, Product, and Sales teams to ensure brand messaging is cohesive and integrated into all campaigns, events, and product launches.

WHAT YOU’LL BRING:

  • Minimum 4-6 years of progressive experience in a Communications, Public Relations, or Marketing role.

  • 2+ years of experience within a B2B SaaS or technology environment is required.

  • Demonstrated experience in developing and executing communication strategies for both internal and external audiences.

  • Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or a related field.

  • Exceptional Writer: Proven ability to quickly craft crisp, compelling, and error-free copy for diverse channels (media, internal email, executive prep).

  • Strategic Execution: Highly organized with a strong ability to translate high-level strategy into tangible, high-quality deliverables and manage multiple projects simultaneously under tight deadlines.

  • Tech Stack Proficiency: Experience with media monitoring (e.g., Cision, Muck Rack) and analytics tools (e.g., Google Analytics, social media management, internal comms platforms).

  • Interpersonal & Collaboration Skills: Proven ability to confidently work with and provide counsel to subject matter experts, senior leaders, and external partners.

  • Proactive & Resilient: A self-starter who can take initiative, anticipates potential issues (e.g., reputation risks), and operates effectively in a fast-paced environment.

$80,000 - $100,000 a year
In our dedication to salary transparency, we provide a compensation range for each role and the final offer will be dependent on various factors, including the candidate's qualifications, relevant experience, and the organization's budget. Our hiring team will provide more information about the compensation package for this position during the interview process. 
 
Please note that salary estimates provided by websites (LinkedIn, Glassdoor, etc.) and not by WorkWave may not accurately reflect the actual salary range for the position.
WHAT YOU SHOULD KNOW ABOUT US:  
• We are laid back but buttoned up. We offer a casual work environment and remote work flexibility and have a passion for developing creative, innovative best in class solutions that directly contribute to the success of our customers
• We care deeply and deliver service and solutions that make a real difference in the lives of our clients and their businesses
• We openly accept others as they are and build strong partnerships based on trust
• Teamwork and collaboration is key to help our colleagues and customers solve their challenges
• Our team is energetic, fun, naturally inquisitive and eager to make an impact, we invite you to join us! 
 
LOVE WHAT YOU DO, NO MATTER WHERE YOU DO IT: 
• Join our Remote-First Global Work Community: WorkWave provides an innovative and dynamic remote-first Global Work Community that encourages growth, creativity, and collaboration. No matter what stage of your career or where you live, WorkWave is your place to be part of a global company with a startup feel, where your ideas matter and your growth is a priority. 
 
A GLOBAL COMPANY WITH A LOCAL PRESENCE:
 • We know that there are benefits of being in the office and working from home. WorkWave promotes a healthy work/life balance and provides employees with the flexibility of collaborating in the office or the option to work virtually if desired. Our teams are well versed at working collaboratively in a fully virtual environment.   
• Our HQ is based at our state of the art home office in the historic Bell Works complex located in Holmdel Township, New Jersey. We keep our offices available to all to use when working remotely isn’t feasible, or to help with cross training, team building and/or brainstorming. 
• We have employees in over 30 states, 7 countries and many regional offices - each with their own set of perks and opportunities to give back to the local community.  
• Whether you work remotely or take advantage of one of our offices, you’ll find a community of WorkWavers that value diversity, and care deeply about our products, clients, our communities and each other.
 
RELAX, WE'VE GOT YOU COVERED: 
• Employees can expect a robust benefits package, including health and dental and 401k with company match
AND BEYOND...
• Find your perfect work/life balance with our Flexible Time Off policy or generous PTO plan (role dependent) and paid holidays
• Up to 4 weeks paid bonding leave
• Tuition reimbursement
• Robust Employee Assistance Program through TotalCare offering free counseling 24/7/365, plus financial counseling, legal guidance, adoption assistance services and much more!
• 24/7 access to virtual medical care with Teladoc
• Quarterly awards based on peer nominations
• Regional discounts and perks
• Opportunities to participate in charitable events and give back to the community 
 
GROW WITH US: 
• We understand the impact of attracting and keeping top talent and reward intellectual curiosity and a thirst for personal and professional growth
• Encouraging our employees that already have an intimate knowledge of and passion for our products to apply for other roles within our walls just makes sense!
• Our employees have access to extensive video libraries for soft skill and role specific training available 24/7 and live trainings are provided throughout the year 
 
JOIN OUR WINNING TEAM! 
• 10 Time winner of Best Place to Work in New Jersey by NJBiz!
• WorkWave has been recognized with multiple awards for its outstanding products, growth and culture, including the Inc. 5000, SaaS Award, IT World Awards, Globe Awards, Silver Stevie Award for Employer of the Year, and Best Place to Work Inc. Magazine
• Named one of The Software Report's 3rd annual list of the Top 100 Software Companies of 2022 (worldwide!)  
 
We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status: Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At WorkWave, we are dedicated to building a diverse, inclusive and authentic workplace, so if you feel like you could make a great impact in this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may just be the right candidate for this or other roles!
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.