Director, Brand Marketing

Vitamix is unquestionably the premium brand of high-performance “blenders,” and known for its top-notch company culture and climate. It is an important component of what makes Vitamix unique and successful, and the reason why Vitamix is recognized as a Top Workplace, NorthCoast99 Winner, and Smart Culture Award recipient.

Throughout its 100+ year history, Vitamix has encouraged and promoted healthy lifestyles for both its customers and employees. Employees enjoy multiple wellness programs and perks, a free Vitamix machine, and an onsite fitness center. Vitamix also offers a flexible work environment, great work culture, healthy living initiatives like fitness reimbursements, and opportunities for advancement.

For consumers, Vitamix can be found domestically in places like William Sonoma, Sur la Table, Crate & Barrel, Target, Amazon, and at Vitamix.com, and is in over 130 countries around the world.

Ultimately, Vitamix is the Global-leader in high-performance blending solutions for home and commercial use, is preferred by chefs and is found in many of top restaurants around the world. It is relied upon by culinary schools in the U.S. and has been used to train thousands of students and master chefs worldwide. If it is not a Vitamix, it’s just a blender.

Vitamix seeks a visionary leader that can embrace where the brand has been, but also imagine the possibilities for the future. This includes leveraging the tremendous history created over the last 100 years while building internal capabilities, leveraging agency partners, and getting the most out of all stakeholders on the business.

Duties & Responsibilities:

• Develop and execute the overarching brand strategy for both the Vitamix household and Vitamix Commercial brands, ensuring alignment with corporate objectives and driving market leadership.
• Lead the brand marketing team in the creation and implementation of integrated marketing plans and campaigns to achieve business goals.
• Define and evolve the brand positioning and architecture, ensuring consistent messaging and visual identity across all consumer and customer touchpoints.
• Direct the development of target consumer profiles and journey maps, leveraging insights to inform marketing strategies and identify key engagement opportunities.
• Oversee agency relationships (advertising, media, PR, social media, etc.), providing strategic direction and ensuring effective execution of marketing initiatives.
• Establish and monitor key performance indicators (KPIs) and brand health metrics, utilizing data to analyze performance and optimize marketing activities.
• Provide strategic leadership for the visual design and content creation across all platforms, ensuring brand standards are met and the brand message resonates effectively.
• Guide the culinary strategy and team to develop compelling content that supports brand messaging and highlights product benefits.
• Lead the development and execution of a comprehensive content strategy, leveraging internal and external resources to create impactful content for diverse audiences and business needs.
• Foster a high-performing team through mentorship and development, champion cross-functional collaboration, and drive a positive and results-oriented culture within the Sales & Marketing organization.

The ideal candidate will also possess:

Technical Skills: 

• Microsoft Office Suite
• Adobe Commerce
• Google Analytics
• AI Literacy
• Budget Management Software & Processes
• Project Management Software
• CRM & Customer Data Platforms Experience (i.e. Salesforce, HubSpot)
• Data Visualization Tools, (i.e. Tableau, Power BI)
• Understanding of Digital Design Principles & UX

Occupational Skills

• Financial Acumen
• Market Analysis
• Brand Management
• Integrated Marketing Planning
• Project Management
• Creative Evaluation
• Consumer Psychology

 Power Skills

• Strategic Thinking & Vision
• Problem solving & Decisiveness
• Critical Analysis & Judgment
• Effective Communication (written and verbal)
• Interpersonal Skills & Relationship Building
• Innovation & Creative Problem Solving
• Emotional Intelligence & Influence
• Adaptability, Resilience & Agility
• Visionary Leadership & Team Development
• Cross-functional Collaboration & Partnership
• Negotiation & Persuasion
• Compelling Presentations & Storytelling
• Results Orientation & Initiative
• Empowerment & Delegation
• Motivation & Engagement
• Performance Management
• Executive Presence

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.