Director of Brand Marketing

If you want to make a living by making a difference, join Acenda as an

Job Title: Director of Brand Marketing

Program: Brand, Marketing & Engagement
Reports to: AVP Brand & Engagement
 

About Acenda Integrated Health

Acenda Integrated Health provides 100+ behavioral health programs, including mental health services, crisis care, substance use recovery, family therapy, maternal and pediatric support, and residential programs across New Jersey. Our team enjoys competitive benefits, work-life balance, professional development, and team engaging events. Acenda is recognized as a multi-year Top Workplace by USA Today and The Inquirer and a Top Workplace Culture award winner for Work-Life Balance as well as Joint Commission accredited and certified by MHCA and the New Jersey Alliance for Children, Youth, and Families. Join #TeamAcenda and make a lasting impact.

Job Overview:

The Director of Brand Marketing leads Acenda’s external brand strategy and execution, ensuring we present a clear, compelling and consistent presence across all outward-facing marketing channels. 

Overseeing a small, high-impact marketing team consisting of a Marketing & Relationship Manager and Growth Marketing Coordinator, the Director is responsible for aligning service-line marketing, overseeing digital brand presence and implementing scalable marketing campaigns, including tracking advanced analytics for continuous optimization.

As an integrated health organization, Acenda values the use of evidence-based practice or EBP's.

Program Info

The Brand, Marketing & Engagement (BME) team brings together performance marketing, communications, storytelling, and donor engagement to amplify Acenda’s mission and strengthens connections across staff, clients, donors, and communities. This dynamic team helps shape how Acenda shows up in the world by building a strong, cohesive brand that reflects our compassion, expertise, and impact. The BME team drives data-informed campaigns, elevates thought leadership, enhances internal engagement, and fosters community connection. Focused on innovation and collaboration, we leverage emerging tools, creative strategy, and authentic storytelling to make our work more efficient, engaging, and impactful. Together, we’re ensuring Acenda’s mission continues to thrive through everything we build and share.

Duties and Responsibilities:

External Brand Strategy & Execution

•    Lead the development and execution of Acenda’s external brand strategy, ensuring consistency across digital platforms, service-line campaigns, and community-facing touchpoints.
•    Serve as the primary owner of brand execution, translating positioning and messaging frameworks into campaigns, visuals, and experiences that drive awareness and engagement.
•    Oversee brand strategy initiatives that strengthen Acenda’s reputation, visibility, and thought leadership within the community and healthcare landscape.

Team Leadership

•    Directly manage and support:

o    Marketing & Relationship Manager, responsible for service-line campaigns and developing referral-based partnerships.
o    Growth Marketing Coordinator, responsible for Acenda’s digital brand presence, including social media, company websites, video and other digital platforms.
•    Foster a collaborative, accountable team culture focused on learning, execution, and continuous improvement.

Campaign Strategy & Performance Oversight

•    Guide the planning and execution of service-line marketing campaigns to increase awareness, referrals, and service utilization.
•    Establish and oversee full-funnel marketing strategies (awareness, engagement, conversion, retention), using performance data to inform priorities and improvements.
•    Translate marketing analytics and reporting into actionable insights that shape campaign direction, budget decisions, and future planning.

Data, Measurement & Marketing Operations

•    Oversee marketing dashboards to track KPIs, ROI, and channel performance.
•    Use data collected by the marketing team to inform strategy, optimize spend, and adjust execution.
•    Support the effective use of marketing tools and platforms (e.g., CRM integration, automation, analytics) to improve efficiency and insight.

Collaboration & Messaging Alignment

•    Partner closely with the Director of Communication & Brand Experience to ensure external brand execution aligns with internal communications, messaging frameworks, and organizational voice.
•    Influence messaging consistency through collaboration and feedback, while maintaining clear ownership of external brand execution and campaign delivery.
•    Collaborate with senior leaders to align marketing efforts with organizational goals and growth priorities
 

Required Skills/Competencies:

•    Advanced knowledge of digital marketing, service-line campaign development, and brand positioning.
•    Proven experience with marketing technology platforms (automation, CRM, data visualization).
•    Proficiency in graphic design and marketing-related software and experience creating marketing materials for print and digital channels.
•    Expertise in analytics, reporting, and performance measurement frameworks.
•    Ability to translate data into insights and insights into action.
•    Proven ability to collaborate with cross-functional teams and senior leaders in a fast-paced environment.
•    Strong leadership, communication, and collaboration skills.
•    Strong organizational and project management skills, with the ability to manage multiple priorities and meet deadlines.
•    Strategic thinker with strong analytical and problem-solving abilities.
 

Requirements:

•    Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
•    5+ years of progressive marketing experience, with at least 2 years in a leadership role overseeing digital strategy and marketing operations.
•    Demonstrated success in building and leading high-performing marketing teams.
•    Experience in healthcare, nonprofit, or service-line marketing preferred.
•    Strong understanding of healthcare trends, regulations, and best practices.

Additional Information:

• Base rate:  $75,000
• Schedule: Monday-Friday; 9a-5p
• Bilingual Rate: An additional $3,120 added to the base rate if Spanish proficient.

What we provide:

• An Innovative culture that encourages you to grow and learn with the agency 

• Mission-driven core 

• Health, Vision and Dental coverage for you and your family 

• 401(k) with 100% employer match on the first 5% of comp 

• Generous time-off 

• Life Insurance 

• Flexible Spending Accounts 

• Employee Assistance Program 

• Year-end bonuses 

Acenda Integrated Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Department/Program