Global Brand Marketing Senior Associate- Asset & Wealth Management

Join our Asset Management Global Brand team and help shape the future of our brand through innovative and creative marketing and advertising strategies. As a Global Brand Associate, you’ll collaborate across teams to deliver compelling, differentiated campaigns that drive our brand’s impact in the marketplace. Be part of a dynamic environment where your passion for marketing and creativity will make a real difference.

As a Global Brand Senior Associate on the Asset Management marketing team, you will support the development and execution of brand initiatives and creative advertising strategies across multiple business lines. You’ll collaborate with media, creative, and marketing teams to deliver cohesive and engaging campaigns, manage dynamic creative assets, and ensure consistent brand messaging. Your responsibilities will also include conducting competitive research to inform marketing decisions and presenting actionable insights to senior leadership. 

Job Responsibilities

• Support the development and execution of creative advertising strategies across Asset Management business lines.
• Collaborate with integrated media and creative teams to produce engaging campaign assets.
• Partner with marketing teams to ensure cohesive and consistent brand messaging.
• Develop and maintain paid social testing plans and creative assets.
• Assist in the creation and management of dynamic programmatic creative assets.
• Oversee the maintenance and accuracy of the Dynamic Creative Optimization (DCO) asset library.
• Monitor campaign asset performance and recommend optimizations.
• Ensure compliance with legal, copyright, and data privacy standards for all creative assets.
• Conduct qualitative and quantitative competitive research to inform brand and marketing decisions.
• Track competitive brand health metrics and support custom research projects.
• Contribute to brand initiatives, including supporting the creative strategy and execution of event assets such as booths, digital screens, and signage.

Required Qualifications, Capabilities, and Skills

• 4+ years of brand marketing experience at a brand, creative agency, or consultancy, managing campaigns at scale.
• Bachelor’s degree.
• Passion for brand and/or marketing.
• Understanding of media strategy, tactics, and channels, and their impact on campaign success.
• Strong organization and project management skills to handle multiple high-profile, high-budget projects.
• Ability to work collaboratively and cross-functionally in a fast-paced environment.
• Excellent communication and presentation skills, with comfort delivering to senior stakeholders.
• Ability to work semi-autonomously.
• Positive outlook, curiosity, desire to learn and grow, and a team player attitude.

Preferred Qualifications, Capabilities, and Skills

• Experience in Asset Management marketing.
• Familiarity with dynamic creative optimization (DCO) and programmatic advertising.
• Experience optimizing creative assets and delivering actionable creative reporting based on test-and-learn agendas.
• Background in conducting competitive research and synthesizing insights.
• Experience supporting brand initiatives for events and digital campaigns.
• Proven ability to manage creative asset libraries and ensure compliance.