Häagen-Dazs Social Media Strategist

Are you looking to catapult your career by driving high-impact transformation with household brands? Do you crave an entrepreneurial, fast paced and engaging growth assignment working with incredible people from across the globe?

At Dreyer’s Grand Ice Cream, we are excited to start a new chapter of accelerated growth as part of Froneri – a global pure-play ice cream leader. Come help us transform DGIC into the #1 ice cream brand! With nearly 100 years of winning experience in the U.S, a robust portfolio of powerhouse brands that consumers know and love such as Häagen-Dazs, Drumstick, Dreyer’s & Edy’s, and the backing and coaching of European-based ice cream experts, we know we have the winning recipe.

Headquartered in Walnut Creek, the Bay Area’s hub for up and coming food trends, our teams across our offices and factories are raising the bar on all things ice cream. Unleash your potential at Dreyer’s Grand Ice Cream and discover what a sweet career we have in store for you.

Overview

The Social Media Strategist is responsible for executing and optimizing social media strategies, developing compelling content for both organic and paid, managing influencer relationships, and ensuring that our social media presence reflects our brand’s voice and goals. You will play an important role in helping us grow our presence on platforms like TikTok and Instagram. This role will be both strategic and hands-on.

Key Responsibilities:

Content Creation & Strategy:

• Develop Social Strategy: Work with the Social Media Manager and internal teams to develop comprehensive digital strategies that align with brand’s tone and overall brand positioning.
• Content Ideation & Development: Lead content creation for key social platforms (primarily TikTok and Instagram), managing content from ideation through execution. This includes working with influencers, freelancers, filming, editing, and ensuring content aligns with brand goals.
• Brand Campaign Content Management: Collaborate with internal brand and agency teams to create social media content briefs, campaign concepts, and editorial calendars for various initiatives for both organic and paid use (e.g., product launches, collaborations, teasers, BTS content).
• Trendspotting: Stay ahead of culturally relevant trends, sounds, and viral content on platforms like TikTok and Instagram, developing strategies to apply them to the brand’s social presence.
• Paid Content: Oversee monthly and tentpole social-first content (mix of influencer, creator, in-house) that is appropriate for paid and coordinate with agency to include in brand’s paid flight.
• Editorial Calendar Management: Oversee the organic social media editorial calendar(s), ensuring the timely delivery of both evergreen and timely content, and making sure all content aligns with brand objectives across all social media platforms.
• Asset Management: Manage and organize the brand’s social media content library, ensuring easy access to assets for future campaigns and initiatives.

Influencer & Campaign Management:

• Influencer Identification & Outreach: Research and identify influencers and content creators who align with the brand’s values; build long-term relationships and manage outreach, negotiations, and collaboration terms for campaigns and product launches.
• Campaign Management & Content Direction: Develop influencer strategies, create campaign briefs, provide content direction, and coordinate influencer participation in campaigns, ensuring alignment with brand goals and high-quality content across organic and paid.
• Brand Partnerships: Identify like-minded brands and events for opportunities for our brand to engage through content, giveaways, product and other moments to create buzz.
• Content Creation & Collaboration: Collaborate with influencers to develop engaging content, manage content scheduling and amplification across platforms, and ensure that influencer-created content is cross-promoted for maximum reach.
• Performance Tracking & Relationship Growth: Monitor influencer campaign performance, track key metrics, report insights, and optimize future strategies; nurture long-term relationships with influencers, including potential brand ambassador roles, product gifting, and ensuring compliance with legal requirements.

Performance Analysis:

• Track & Analyze Performance: Monitor the performance of social media content across platforms, using analytics tools to track engagement, reach, and overall effectiveness. Regularly report findings to the team and suggest optimizations.
• Improve Engagement: Provide actionable insights and guidance based on content performance to continuously improve engagement and content strategy.

Other Responsibilities:

• Budget: Oversee social media budgets for brands with deep understanding, spending savvy, attention to detail and optimization mindset
• Sensitive Issues: Monitor community feedback and surface sensitive issues or concerns to senior leadership when necessary. Lead on crisis response plan and reporting.
• Community Engagement: Collaborate with team and support as needed on brand community engagement (DMs, commenting and mentions).
• Competitive Analysis: Conduct regular competitive analysis to stay informed about the latest trends and innovations within the ice cream industry, identifying areas for improvement or new opportunities for social engagement.
• New Platform Testing: Stay updated on new and emerging social media platforms (e.g., Snapchat, BeReal) and contribute to the strategy for launching content on these platforms.
• Industry Trends: Keep up with industry best practices, new tools, and evolving social media algorithms to incorporate into the social media strategy and keep the brand at the forefront of digital marketing.

Preferred Qualifications:

• 4+ years of experience managing brand social accounts across major platforms (Instagram, TikTok, YouTube, Facebook, etc.)
• Skilled in copywriting, visual storytelling, and basic design tools (e.g., Canva, Adobe)
• Proficient with scheduling and analytics tools (e.g., Sprout), content calendars, and cross-functional coordination
• Able to analyze performance metrics and translate insights into actionable improvements
• Strong grasp of content strategy, platform best practices, and audience engagement tactics
• Strong project management skills and ability to handle multiple priorities or campaigns at once
• Self-starter with strong communication, organization, and time management skills
• Collaborative mindset and ability to work across teams or with external partners

The pay scale for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Dreyer’s Grand Ice Cream, it is not typical for an individual to be hired at or near the top of the range for their role, and compensation decisions are dependent on the facts and circumstances of each case. The pay range for prospective employees in this role is between $70,000 and $90,000 per year.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.