Influencer Marketing Manager, NY

About Uphold

Uphold is a financial technology company that believes on-chain services are the future of finance. It provides modern infrastructure for on-chain payments, banking, and investments. Offering Consumer Services, Business Services, and Institutional Trading, Uphold makes pioneering financial services easy and trusted for millions of customers in more than 140 countries.

Uphold strips away the complexity and lack of transparency to open up Web3 finance for everyone.

To learn more about Uphold, please visit https://uphold.com.

The opportunity

We’re looking for a creative, data-driven, and relationship-savvy Influencer Marketing Manager to lead our influencer marketing strategy. This role will be responsible for identifying, negotiating, activating, and scaling influencer partnerships that drive brand awareness, engagement, and performance outcomes.

You will collaborate closely with brand, social, content, legal, and compliance to ensure alignment and maximize ROI across all influencer-driven initiatives.

Key responsibilities

Program Development and Management:

• Develop and execute the influencer marketing strategy to increase business KPIs. 
• Identify and recruit new influencers through various channels, including social networks, influencer networks, and other marketing platforms.
• Manage relationships with existing influencers on our influencer program, ensuring they have the necessary tools and information to promote our brand effectively.

Campaign Strategy and Execution:

• Plan and manage influencer marketing campaigns, including product launch support, incentives and promos, and creative assets.
• Work with the creative team to develop and update marketing materials for influencers.
• Monitor and analyze influencer performance to ensure alignment with company goals and optimize as needed.

Analytics and Reporting:

• Track, analyze, and report on key metrics related to the Influencer program, such as traffic, conversion rates, and ROI.
• Use data insights to make informed decisions and optimize influencer campaigns for better performance.

Compliance and Best Practices:

• Ensure all influencer marketing activities comply with relevant legal and regulatory requirements by region.
• Stay up-to-date with industry trends, best practices, and competitive landscape to continually improve the influencer program.
• Implement and enforce company policies regarding influencer marketing activities.

Collaboration:

• Work closely with cross functional partners, including compliance, legal, creative team, product marketing, data and copywriting teams. 
• Attend industry events and networking opportunities to build relationships and stay informed about the latest trends.
  
  

Required qualifications

• Bachelor’s degree 
• 3-5 years of experience in influencer marketing. Ideal candidates would have experience running crypto influencer campaigns. 
• Proven track record of managing successful influencer programs and driving measurable results.
• Strong analytical skills and experience with performance marketing metrics.
• Excellent communication and relationship-building skills.
• Proficiency with influencer marketing platforms and tracking tools. 
• Ability to work independently and as part of a team in a fast-paced environment.
• Strong organizational skills and attention to detail.

What we offer

Innovation and Impact: Contribute to pioneering projects in a dynamic and challenging environment.

Competitive Compensation: Stock options, performance bonuses, and comprehensive benefits on top of a competitive salary.

Strong Company Culture: Thrive in a supportive, collegiate environment with values of integrity, teamwork, accountability, and excellence.

Global Collaboration: Participate in regular updates, strategy sessions, and networking opportunities across the group.

Development Opportunities: Access training and mentorship programs.

Flexibility: Enjoy options to work from home, other locations, or adjust your hours.

Inclusive Environment: Value and respect diverse perspectives.

Benefits

• Annual bonus program based on individual, team and company performance.
• Home office stipend for a productive setup.
• Generous PTO, healthcare, and employee assistance programs.
• Engaging events and celebrations.
• Well-stocked office kitchen with a foodie culture.

Join us to grow, innovate, and contribute meaningfully. Be part of our talented team!

Visit our careers page
for more exciting opportunities, if this role isn’t the perfect fit.

EEOC Employer

Uphold is an Equal Opportunity Employer that does not discriminate on the basis of race, color,religion, gender, national origin, age, military service eligibility, veteran status, sexual orientation,marital status, disability, or any other protected class.