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Manager, Global Brand Marketing, Licensed Categories

Coach
Full-time
On-site
New York, United States
$90,000 - $100,000 USD yearly

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

 

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

 

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose: 

Support the Global Brand Marketing team on the development and global rollout of seasonal Licensing campaigns across all licensed categories. The position reports to the Sr. Manager of Global Brand Marketing and will optimize the execution of licensing marketing initiatives globally. They will act as a key contact person for internal and external licensing partners on brand strategy and communication of ongoing seasonal campaigns and key initiatives. 

 

The successful individual will leverage their proficiency in Global Marketing to... 

 

  • Develop global campaigns for our fragrance category to drive impact and accelerate growth. 

  • Rely on category and consumer insights to ensure relevancy towards our target consumer in priority markets. Support with desktop research and partner with strategic brand partners and/or internal Consumer Insights team on third-party research 

  • Support campaign lead on development of global brief inclusive of consumer insights, talent, creative considerations, media considerations, etc.  

  • Develop discussion guides and appropriate stimuli for pre-testing our fragrance campaign assets. Work with testing partners to synthesize results that guide campaign development and share updates with agency, internal teams, & licensee partners. 

  • Work to collect creative marketing feedback from key stakeholders and guidance on asset development ensuring consumer insights, pre-testing results and best practices are considered  

  • Partner with the internal media team to understand platform best practices and performance. Both review and advise on media plan flighting, ensuring they follow our media principles and aid brand goals 

  • Support licensees on seasonal campaigns and local initiatives with product focused content across all licensed categories (fragrance, eyewear, watches, jewelry/accessories) 

  • Support external communication with licensee account partners and serve as a liaison for their content needs and marketing opportunities  

  • Assist in development of shot list and supportive seasonal content across the full year 

  • Maintain communication with Coach global markets on available licensing content, ensuring integration into seasonal media planning and reporting  

  • Partner with Licensing Merchandising team to collect and manage licensing samples amongst influencer and seeding initiatives 

  • Support amplification and media plans, ensuring they follow our media principles and aid brand goals 

  • Connect the dots between licensing and brand moments through creative strategy, media principals, and talent deliverables  

  • Be proactive in identifying brand opportunities where our licensing categories can intersect for closer alignment and greater visibility within the brand.  

  • Work closely with the Talent team to maximize talent deliverables across their respective categories and other potential brand moments.  

  

The accomplished individual will possess... 

 

  • Minimum 4 years professional experience in marketing with a fashion and/or beauty background 

  • Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries 

  • Ability to prioritize, multi-task projects, and anticipate issues and provide efficient solutions 

  • Attention to detail and an eye for impactful creative 

  • Efficiency in communicating through briefs, power points, and other document tools 

  • Someone who is a self-starter and can navigate ambiguity and change 

  • Ability to make prudent decisions under pressure and prioritize workload to meet deadlines 

  • Strong organizational skills and timely responder 

 

An outstanding professional will have...  

 

  • 5+ years professional experience in marketing with a fashion, beauty and/or licensing background 

  • A deep understanding of the competitive fragrance and/or eyewear landscape  

  • Grounding in consumer intent-based content within frameworks like See, Think, Do 

  • Experience with managing and building external relationships 

  • Demonstrated sense of curiosity and interest in fashion  

 

Our Competencies for All Employees

 

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

 

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

 

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. 

 

Americans with Disabilities Act (ADA)

                                                                                                                                       

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com                                    

Visit Coach at www.coach.com.

 

Work Setup: #LI-Hybrid

 

BASE PAY RANGE $90,000.00 TO $100,000.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.

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