Marketing Manager, Social and Influencer Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. 

Summary

• Reimagine the future of digital health by empowering people living with diabetes (PWDs) driving meaningful, disruptive change in a highly competitive glucose monitoring market.

• Ignite consumer demand by designing and executing breakthrough social and influencer campaigns that build awareness, spark consideration, and inspire trial for PWDs

• Elevate brand credibility and cultural relevance by partnering with trusted voices and creators who authentically resonate within the diabetes community.

• Build trust and belonging by nurturing a supportive, empowering community across owned social channels—turning engagement into long‑term advocacy.

• Fuel brand love and advocacy by developing and scaling an ambassador program that turns passionate users into powerful champions.

• Own the creative vision end‑to‑end, from strategy to execution, ensuring storytelling is emotionally compelling, insight‑driven, and distinctive in the market.

• Accelerate growth through partnerships, building innovative collaborations and co‑promotion campaigns that expand reach, relevance, and impact.

• Lead and grow a high‑performing team, setting a bold vision and high standards while fostering creativity, collaboration, and best‑in‑class, brand‑safe execution.

What You’ll Work On

• Define and own the annual social and influencer strategy, ensuring it is efficient, effective, and aligned with business priorities.

• Contribute to business and tactical planning, translating company objectives into social and influencer programs that deliver measurable results.

• Set, track, and analyze KPIs, using performance insights to optimize campaigns and continuously improve outcomes.

• Manage agency partnerships and Statements of Work (SOWs), ensuring deliverables are executed on time, on strategy, and within budget.

• Serve as a product and category expert, staying current on competitive activity and recommending strategies to mitigate competitive threats.

• Lead cross‑functional commercial collaboration to drive high‑quality execution across teams and ensure alignment from planning through launch.

• Partner closely with Public Affairs to align social, influencer, and PR efforts and support integrated communications programs.

• Collaborate with Legal, Medical, and Regulatory teams to develop compliant, effective, and timely promotional materials.

• Proactively identify risks and challenges, and develop creative, practical solutions to keep programs on track.

Required Qualifications

• Bachelors Degree required

• Six years marketing experience with a minimum of four years in product marketing

• Strong social Media and Influencer experience

• Knowledge of regulatory standards for medical devices or Rx products

• Ability to work within regulatory constraints and overcome barriers.

Preferred Qualifications

• Mindset & Work Style
  • Energetic, self‑motivated self‑starter with a strong work ethic.
  • Bias for action with a proven ability to execute in fast‑paced, changing environments.
  • Comfortable navigating ambiguity and evolving priorities.
  • Team‑oriented, collaborative, and proactive.
• Communication & Leadership
  • Strong written and verbal communication skills.
  • Highly comfortable creating and presenting clear, compelling PowerPoint presentations.
  • Confident, emotionally intelligent, and professional with high integrity.
  • Demonstrated leadership, problem‑solving, and influencing skills.
• Marketing & Analytical Skills
  • Strong understanding of brand marketing, including positioning, campaign development, creative, and channel mix.
  • Strong analytical skills with the ability to use research and media performance data to inform decisions.
  • Ability to translate strategy into clear action plans and measurable results.
• Digital & Media Experience
  • Passion for social media and familiarity with platforms such as Facebook, Instagram, TikTok and YouTube.
  • Experience managing paid media campaigns is preferred.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at abbott.com, on LinkedIn at https://www.linkedin.com/company/abbott-/, and on Facebook at https://www.facebook.com/AbbottCareers.

     

The base pay for this position is

$148,700.00 – $297,300.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ADC Diabetes Care

        

LOCATION:

United States > Alameda : Plaza 6 Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 20 % of the Time

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf