Paid Social Strategist

Overview:

The Social Strategist is responsible for the end-to-end development, execution, and optimization of paid social campaigns across multiple platforms. This role acts as a bridge between execution and client strategy, combining platform mastery with the ability to translate data into actionable business insights. Additionally, the Social Strategist serves as a key mentor to junior staff, ensuring operational excellence and maintaining trust with internal and external stakeholders.

Goal: 

• Develop social optimization strategies and media plans that drive tangible results
• Cultivate industry, platform, and partner relationships
• Build consistent trust with both internal teams and external stakeholders
• Mentor Associate Social Strategists to ensure flawless daily execution

General Skills and Expectations

• Meta Media Buying certified with proficiency in secondary platforms
• Experience training and managing Associate Social Strategists
• Strong client-facing written and verbal communication skills
• Highly organized with exceptional attention to detail
• Advanced fluency with numbers and Excel formulas
• Ability to manage multiple campaigns and tight deadlines
• Demonstrated excellence in analytical thinking and resolution

Education and Experience:

• 1-2 years experience with paid social campaign management, agency or brand setting preferred 
• Bachelor’s degree from an accredited four-year college or university; a focus in Marketing, Advertising, or Communications is a plus but not required

Media Strategy & Plan Development

• Lead the research, strategy, planning, and presentation of social media campaigns to internal and client teams.
• Partner with Account Management and Media teams to align social strategy with client needs and insights.
• Assess partner offerings and new technologies to determine their suitability for client goals.
• Develop and execute detailed creative and audience testing plans while reporting results back to clients.
• Maintain mastery of Meta offerings and a solid grasp of secondary platforms including TikTok, LinkedIn, and Reddit.

Technical Expertise, Campaign Management & Media Plan Execution

• Execute best practices in campaign setup, trafficking, and targeting while utilizing QA checklists and constant optimization to ensure accuracy, brand safety, and performance.
• Leverage research tools and stay current on industry standards, emerging platforms, and the competitive landscape to inform planning and strategy.
• Draft professional POVs and insights regarding current events and their strategic implications for client accounts.

Reporting and Measurement

• Author comprehensive mid-campaign and post-campaign performance reports by aggregating data from various sources.
• Explain platform algorithms and media delivery in accessible terms for client understanding.
• Present reports to clients and provide detailed answers regarding campaign performance and execution.

Team Management and Mentorship

• Train Associates on campaign execution workflows, including planning, trafficking, pacing, and reporting.
• Oversee and QA Associate's work product to achieve 100% accuracy in all deliverables.
• Provide training on proprietary and third-party media management platforms and tools.