PR & Influencer Marketing Intern (Summer)

Be Who You Are. Love What You Do.

We are calling on all team mates who want more than a job. We are serious about our people, our customers, and the planet, and we want to do Good things together.

Australian roots – Los Angeles, CA residence!
 

COTTON ON GROUP, OUR CULTURE:

A diverse crew of 20,000+ team members around the world who love to think big and have fun along the way. We develop, reward and recognize our team members, so they can feel empowered to reach their full potential. We know life’s more fun when you’re free to be you, and when you’re here, you’re celebrated for bringing your whole self to the team. YOU are what makes us the unique global retailer we are today.
 

Cotton On

Cotton On was brought to life in 1991 and we’re the founding brand of our Cotton On Group family. We have grown to nearly 800 stores across the globe and we still love exceeding our customers’ expectations with value-fashion in womenswear, menswear and accessories. Our Cotton On Brand exists to deliver on-trend basics through fast, fun fashion; all while having fun along the way.
 

MORE THAN A JOB

We don’t like words… we like action…80% of our global positions are filled by promotions of our existing team members because we believe that being YOU can take you places at Cotton On.

We are excited to share this opportunity, and to welcome a new team mate to the Group to help build on our strong culture and purpose led vision to make a positive difference in people’s lives.

ABOUT THE ROLE

The purpose of the PR & Influencer Marketing Internship role is to support the brand communications team in amplifying our voice across influencer marketing, public relations, retail communications, and events. The role is designed to provide hands-on experience in building brand awareness through creative storytelling, talent partnerships, and content development, while gaining exposure to the inner workings of an in-house brand marketing team.

This is a temporary part-time role from June to August 2025 with possibility for extension. This role is to be hybrid with three in-office days in our Playa Vista office.

KEY RESPONSIBILITIES

Influencer Marketing

· Assist with identifying, evaluating, and engaging on-brand influencer talent and content creators

· Contribute to the coordination and execution of our brand content communities including talent discovery, communication, product fulfilment, and content tracking

· Maintain and organize influencer content libraries and asset management systems

· Help manage and update our influencer contact and outreach database

· Support influencer outreach efforts and assist with product gifting logistics

· Collaborate on the development and implementation of influencer marketing campaigns

· Monitor influencer content for brand alignment, engagement, and performance insights

PR & Brand Communication

· Help manage and maintain our PR contact database

· Track and monitor media coverage and brand mentions across platforms

· Contribute to the execution of brand PR and communications strategies

· Assist in drafting press materials and internal/external brand communications as needed

Campaign Planning & Strategy

· Participate in creative brainstorming sessions for brand campaign ideation

· Support project planning and timeline tracking for key seasonal initiatives

· Assist in compiling competitive research and trend reports

· Provide perspective on our edit customer mindset

Retail Brand Communications

· Contribute to the creation of monthly/quarterly content calendars for mall and retail partners

· Help develop brand-aligned communication materials for internal retail teams

Events & Activations

· Assist in researching, planning, and organize brand events and activations

· Provide on-site support during brand events as needed

· Help coordinate event recaps, content capture, and post-event reporting

Content Creation & Social Media

· Occasionally support the social team with content creation & ideation for our brand channel

· Capture and edit behind-the-scenes, UGC-style, or even-based content for social platforms

DESIRED KNOWLEDGE, EXPERIENCE, & KEY SKILLS

· Written & Verbal Communication: Strong written and verbal communication skills including deck building

· Collaboration & Communication: Strong interpersonal and communication skills to work effectively within a team

· Time Management: Able to prioritise tasks and manage time effectively and stay organized across multiple projects

· Familiarity with Microsoft Suite: comfortable using shared documents and spreadsheets for collaboration, tracking, and reporting

· Creative Thinking & Interest in Brand Storytelling: Genuine interest in brand communication and marketing with a creative, problem-solving mindset

· Physical Requirement: Ability to lift, carry, push, and pull up to 50 pounds occasionally (e.g., boxes or other merchandise packages, bins, clothing racks, stools/ladders)

THE BENEFITS:

• 50% Team Member discount for all Brands/Products
• Competitive Pay: $20.00/hr
• Wellness Support 24/7
• Development opportunities that could take you anywhere

DOING GOOD MATTERS:

Making a positive difference in people’s lives is our purpose. It’s what gets us out of bed in the morning and drives our every move. (Kind of like a really strong cup of coffee!). It’s not just how we do business, it’s part of who we are.

The Good is a movement to create meaningful change and channel our focus on the things that matter most. It’s our work in building sustainable futures, and supporting and protecting our people and the planet. It’s about celebrating differences while strengthening connections, because we know we’re stronger together.

Our Foundation is at the heart of this, and together, we have raised over $120m for life changing projects around the world - all thanks to our teams and customers.

Being a part of our team is more than a job. As we say here at Cotton On Group; Be yourself, it’ll change the world.

Come join our Aussie brand and make your mark. Apply today! To learn more about us, please visit us at https://cottonongroup.com.au/ and for more on the Good we are doing, and our Foundation and the work being done here, please head to https://cottonongroup.com.au/the-good-we-do/ and https://cottonongroup.com.au/cotton-on-foundation/

Cotton On Group is an equal opportunity employer, who believes that the future of our organisation depends on building a diverse, representative and inclusive team. We strongly encourage individuals of all backgrounds to apply. Should you need any reasonable accommodations through the interview process, please let us know by contacting USAHumanResources@cottonon.com.au

In addition, Cotton On Group will consider qualified applicants, including those with criminal histories, in a manner consistent with local “Fair Chance” ordinances.