Senior Manager, Social Media Strategy & Content

Senior Manager, Social Media Strategy & Content

Location: Morristown, NJ

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. 

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

As a globally certified B Corp company, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

About the Job

We are seeking a strategic, culturally fluent, and creatively driven Senior Manager, Social Media Strategy & Content to shape how our brands show up across social platforms and in culture. This leader will define the social vision, guide the development of original and high‑performing content, and oversee a talented team and agency partners to bring breakthrough ideas to life.

This role blends strategic leadership, creative oversight, and hands-on social expertise. You’ll drive proactive, social‑first storytelling; lead a team focused on execution, community engagement, and production; and ensure our brand presence is culturally relevant, impactful, and tied to business goals.

Main Responsibilities:

• Lead the development of a multi-brand organic social strategy across TikTok, Instagram, YouTube, and emerging platforms.
• Establish a proactive social-first vision—moving beyond trend participation to original storytelling that positions our brands as culturally relevant.
• Identify macro and micro cultural trends and define each brand’s unique role within them.
• Partner closely with brand marketing to translate campaign and retail priorities into social‑driven ideas and narratives.
• Guide the creation of platform-first concepts, content calendars, and storytelling grounded in cultural intelligence and brand strategy.
• Oversee internal teams and external agencies through the full content lifecycle—from strategic brief through concepting, production, launch, and optimization. Thinking about how content can be produced IRL as well as with AI.
• Provide clear creative direction and feedback to ensure content is brand-right, socially native, and performance-oriented.
• Bring creator-minded thinking; while not a production-heavy role, you have hands-on experience that informs strong creative judgment.
• Lead and mentor an in-house social team, including content strategists, community managers, and creators.
• Partner with cross-functional teams—brand, creative, media, communications, analytics, and governance—to ensure integration and alignment.
• Build strong relationships with platform partners (Meta, TikTok, YouTube) to stay ahead of trends, betas, and best practices.
• Define KPIs, monitor performance, and translate insights into actionable creative and strategic improvements.
• Use analytics and platform intelligence to guide content decisions and continually optimize for engagement, reach, and sentiment.
• Present strategies, content plans, and performance results to senior stakeholders with a clear narrative rooted in data.

About You:

• 5+ years of experience in social media, content strategy, or brand marketing.
• Demonstrated success leading social strategy and content development for major brands.
• Hands-on understanding of the content creation process—from concepting through production—and the ability to guide creators and producers.
• Deep knowledge of platform best practices, social behaviors, algorithms, and emerging trends.
• Experience leading teams and agencies, with strong collaboration and communication skills.
• Ability to influence cross-functional partners and present clear, compelling strategic recommendations to senior leaders.
• A culturally attuned perspective with a strong sense of what’s relevant now and what’s coming next.
• Comfort navigating fast-paced environments with evolving priorities.

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.

Join us on our mission. Health. In your hands.

www.opella.com/en/careers

Opella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.

North America Applicants Only

The salary range for this position is: $130,000.00 - $170,000.00

All Compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the Link.

#GD-SA

#LI-SA

#LI-HYBRID