Social Media Strategist

POSITION SUMMARY: The Social Media Strategist is a pivotal role within the Communications department, responsible for shaping and executing comprehensive social media strategies that align with business objectives and audience insights. This role will lead the development of insight-driven content planning, manage day-to-day client communications, and ensure alignment across creative and engagement teams.

The ideal candidate is a self-starter who brings both creative energy and operational precision, strong communication skills, and a proven ability to drive social media performance through collaborative planning and innovation.

KEY RESPONSIBILITIES

Strategy & Planning

• Develop and deliver quarterly briefs for clients and creative teams that align with overall business goals and audience insights.
• Outline content calendars and establish content pillars aligned with audience insights, seasonal trends, and business goals while ensuring strategic consistency.
• Work closely with the creative team to brainstorm ideas and ensure all creative outputs are finalized per the content calendar.

Cross-Functional Collaboration

• Work closely with creative, community management, and account teams to ensure seamless strategy alignment across deliverables.
• Provide clear briefs to content creators for organic content calendars to reinforce strategic and creative alignment. 
• Oversee influencer concepts and content, finalizing strategies and selections to ensure authentic brand representation.
• Lead or support brainstorming sessions to maintain innovation and strategic consistency across social campaigns.

Client Management

• Serve as the day-to-day contact for social media and influencer-related communications with clients, providing strategic recommendations, gathering feedback, and ensuring approvals.

Team Leadership.

• Guide the execution of influencer strategies, concept reviews, creator briefs, and contract processes.

Performance & Optimization

• Lead development of monthly and quarterly performance reports that evaluate campaign effectiveness, social engagement, and influencer impact.
• Track social boosting budgets and ensure proper spend allocation and reconciliation.

QUALIFICATIONS/SKILLS/ABILITIES:

• 5-7 years of experience in social media strategy, content planning, or digital marketing; prior people management experience required.
• Strong knowledge of organic social platforms, content trends, influencer marketing, and performance analytics.
• Proficiency in developing content calendars, creative briefs, and integrated social strategies across brand ecosystems.
• Proven ability to coordinate cross-functional workstreams, and manage client relationships.
• Familiarity with paid social boosting and influencer platforms/tools; experience with reporting dashboards preferred.  Tools include META and TikTok Business Managers, Ad Managers and Meltwater.
• Excellent communication skills, both written and verbal; confident presenter and collaborator.
• Detail-oriented, organized, and capable of managing multiple projects simultaneously in a fast-paced environment.

Travel Requirements: This role may require limited travel, estimated at approximately 15%.

EQUAL OPPORTUNITY EMPLOYER

Pavone Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), national origin, age, disability, genetic information, sexual orientation, gender identity or expression, veteran status, or any other legally protected status.