Social Media Strategist

Job Summary:

Owns the strategy, planning, execution, reporting, and optimization of Integrated Engineering's social media ecosystem to ensure the channel is effectively and efficiently enhancing brand awareness and affinity and growing life-time value while reducing acquisition costs and conversion times. Manages a portfolio of brand-aligned influencers and content creators across key social platforms. Contributes to a culture of continuous improvement by learning, teaching, and applying lean principles, exhibiting honesty at all times, and respecting other people at all times.

Responsibilities and essential duties:

• Develops and owns IE's social media strategy in partnership with the Marketing Director, aligned to business objectives, product launches, brand and product messaging, and customer segment priorities.
• Collaborates with cross-functional teams and leadership to develop an understanding of the depth and breadth of annual initiatives by department function.
• Translates broader department, cross-functional initiatives, and communications objectives into actionable social media channel plans that articulate WHAT kind of content and messaging best supports each objective, WHY these executions are best for the application, WHEN the messaging and creative should be deployed, WHERE the content should be shown, and HOW the efficacy of these efforts will be measured.
• Builds and maintains a dynamic, segment-based annual social media calendar (Audi, VW, Porsche, Raptor, and adjacent segments), identifying the core activities and creative IE brands will deploy across its social channels to support the organization's underlying objectives throughout the calendar year.
• Owns social media channel execution from strategy through execution to performance reviews ("dirt-to-dinner table"). Ensures that the social media channel calendar is executed according to plan across current (Instagram, YouTube, Facebook, TikTok), and emerging social media platforms.
• Drives measurable performance across social, ensuring that the strategy, calendar, and executions are achieving annual initiatives, introducing more people to the brand, driving engagement at each phase of the conversion funnel, moving consumers through the conversion funnel more quickly, and are resulting in more repeat purchase volume, yielding improvements in brand affinity, acquisition costs, and lifetime value.
• Defines and implements a revised KPI framework aligned with marketing and revenue objectives to monitor key performance indicators (engagement quality, traffic quality, conversion influence, customer acquisition efficiency) across each phase of the customer journey (awareness, consideration, conversion).
• Audits current social media reporting processes and identify gaps in KPIs, attribution, and performance analysis.
• Partners with internal stakeholders to develop dashboard reporting and recurring performance readouts.
• Delivers continuous performance analysis with clear insights and optimization recommendations.
• Collaborates cross-functionally with product, creative, performance marketing, and CX teams to ensure messaging accuracy, technical credibility, and brand consistency.
• Develops segment-specific messaging that resonates with the consumer, accurately represents our products, brand, and the benefits IE provides, and that performs.
• Monitors industry trends, competitor activity, algorithm shifts, and emerging content formats, and applies these practices to IE's social media channel management efforts as appropriate.
• Collaborates with paid media channel owner(s) and agencies to ensure that lessons learned are applied to paid media buys and performance marketing efforts.
• Creates, iterates, and deploys social media content independently when needed to ensure calendar continuity and performance objectives are met.
• Identifies opportunities to expand IE's reach into adjacent customer segments that value practical performance enhancements.
• Manages influencer and community partnerships as assigned.
• Ensures brand voice consistency and technical accuracy across all social touchpoints.
• Maintains organized asset libraries and workflow processes.
• Actively participate in kaizen activities and other improvement events and initiatives.
• Maintain a safe, organized, and professional work area at all times.
• Other duties as assigned.

Preferred Qualification, Skills and Competencies:

• 4-year degree from an accredited academic institution in marketing, statistics, PR/communications, journalism, digital media / social media management, or graphic/web design and 1-3 years of relevant experience in social media channel ownership OR equivalent hands-on experience managing social media accounts, content creation, and analytics for a D2C consumer products brand.
• Demonstrated experience building social strategy from concept to execution.
• Strong analytical skills and comfort owning reporting frameworks and KPI development.
• Experience working with GA4, social analytics platforms, and dashboard tools.
• Ability to translate data into actionable insights and strategic recommendations.
• Comfortable creating and editing social-ready content (photo, short-form video, copywriting).
• Understanding of performance marketing fundamentals and how social integrates with paid acquisition.
• Knowledge of or passion for automotive performance, tuning, or enthusiast communities strongly preferred.
• Strong project management and calendar planning capabilities.
• Excellent written and verbal communication skills.
• Self-starter with the ability to operate autonomously in a fast-paced environment.
• Ability to balance brand storytelling with performance-driven objectives.
• Growth mindset and commitment to continuous learning.

IE Values and expected behaviors:

Team members are expected to support the organization's vision and culture by following the employee handbook and exemplifying the following company core values:

• Can do attitude: We show grit and perseverance. We lean into every challenge and get it done.
• Fearlessness: We're bold and unafraid to fail. We take risks and revel in crushing competitors.
• Mastery of craft: We strive to be the best at what we do. We continually learn and hone our skills.
• Greater Good: We think bigger than ourselves. We act with respect and make smart, long-term decisions.
• Next-level CX: We sweat the details and prioritize customers in everything we do.