Social Media Strategist

We are looking for a talented, digitally-savvy communicator for the role of Social Media Strategist. This person is responsible for creating and implementing social strategy and campaign development across several client accounts.

You must be experienced in channeling brand sentiment to build authentic, relevant, interactive conversations and relationships; developing content for social channels; planning, implementing, analyzing and optimizing our paid marketing campaigns; and effectively reporting and communicating optimizations to partners and stakeholders.

About Us

Bakery is an independent creative and culture agency designed to ignite people's obsession in great products. From our headquarters in Austin, TX, we work with highly ambitious brands like Johnnie Walker, Nike, Shiner Beer and Frito Lay to infuse cultural value and drive desire at every interaction point, increasing their fandom and helping them make things people want. Bakery is a 2022 and 2024 AdAge Small Agency of the Year.

Responsibilities

• Develop and lead social campaign briefs, strategies, rollouts, and amplification plans.
• Design and execute influencer and partnership content amplification strategies.
• Oversee all social content from brief through scheduling to publishing.
• Monitor community activity to stay attuned to audience sentiment and cultural relevance.
• Identify, assess, and act on real-time trends, opportunities, and high-impact influencer or brand interactions.
• Proactively engage with content creators and influential figures to build strategic partnerships.
• Unearth and activate culturally relevant moments that drive breakthrough engagement.
• Employ creative targeting strategies using custom audiences, third-party data, suppression lists, lookalike audiences, and more.
• Analyze monthly and campaign-specific reports to uncover trends, insights, and areas of opportunity.
• Track and optimize strategy performance based on data and learnings.
• Collaborate closely with Brand Strategists and Client Business teams to make thoughtful, real-time decisions that balance risk and reward.

Experience

• 5+ years of social media management / integrated marketing experience agency-side
• Proven client management with a track record of success
• Full funnel mastery from brief to reporting, across campaign, always-on, and reactive content
• Demonstrable background creating social playbooks, voice guidelines, content calendars, and platform roadmaps

Core Strategy & Planning Skills

• Content Strategy & Planning
• Audience Segmentation & Targeting
• Influencer & Partnership Strategy
• Cultural Trendspotting & Opportunity Mapping
• Paid Social Creative Strategy

Execution & Optimization Skills

• Social Channel Management
• Community Management & Social Listening
• Data Analysis & Insights
• Performance Tracking & KPI Reporting

Creative & Collaboration Skills

• Creative Brief Writing
• Cross-Functional Collaboration (Strategy, Creative, Accounts, Media)
• Creator/Influencer Relationship Management
• Content Calendar Development
• Platform-Specific Best Practices (IG, TikTok, Twitter/X, YouTube, Threads, etc.)

Tools & Technical Skills

• Social Media Management Platforms (e.g., Sprinklr, Khoros, Sprout, Later)
• Analytics Tools (e.g., Meta Insights, Google Analytics, Brandwatch, NetBase)
• Excel/Sheets (for reporting)
• Presentation Tools (Google Slides, PowerPoint, Keynote)

• Medical, Dental, and Vision insurance
• 401K + match
• Unlimited Vacation Time
• Pet Friendly Office
• Yearly Creative Stipend
• No Time Tracking!