Social Media Strategist
Empire State Realty Trust
Full-time
On-site
New York, New York, United States
COMPANY SUMMARY
Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory, ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisor’s 2025 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of June 30, 2025, ESRT’s portfolio is comprised of approximately 7.8 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.
POSITION SUMMARY
The Social Media Strategist will play a pivotal role in enhancing ESRT's digital presence by leading social media storytelling across real estate, corporate news, and events, while also spearheading the influencer marketing program for the Empire State Building’s social channels. Reporting directly to the Director of Social Media, this position is central to ESRT’s identity as a NYC-focused REIT and proud owner of the iconic Empire State Building, whose newly renovated Observatory Experience welcomes celebrities, dignitaries, and more than four million tourists each year.
RESPONSIBILITIES
- Assist with content calendar creation and management, including but not limited to: asset selection, copy, tracking link creation and scheduling of social media posts for all ESRT social channels to be aligned with brand objectives and marketing goals
- Manage social media campaigns and content development, including but not limited to: real estate content and series, corporate news and events, leadership appearances, and additional brand initiatives
- Work with content team to lead execution of ESRT content production
- Work with ESRT’s leasing team and external office and retail brokers to craft social content that drives web traffic and overall leasing
- Prepare monthly, quarterly, and annual reports on ESRT social media engagement and ESB influencer relations
- Create content geared towards ESRT’s Instagram and LinkedIn
- Grow influencer programs with, but not limited to, influencer outreach, maintain relationships, annual influencer event, and one-off visits
- Responsible for finding, vetting, and coordinating the arrival and tickets for all influencers
- Lead contract and collaboration negotiations with influencer teams
- Edit operating hours across Google, TripAdvisor, Twitter, and Facebook
- Review and edit content calendar from External social agency to maintain translation clarity and accuracy
- Manage expenses/annual budget for influencer relations
- Additional responsibilities as directed
WHAT SUCCESS LOOKS LIKE
- Establish clear brand alignment and messaging consistency across ESRT’s social media platforms
- Develop a robust content calendar that reflects strategic marketing goals and ensures timely execution
- Achieve measurable growth in social media engagement metrics, such as followers, likes, shares, and overall reach
- Develop new, engaging social media series to engage business partners such as brokers, tenants, and more
- Build and maintain strong relationships with influencers, resulting in successful collaborations and increased visibility
- Ensure all public-facing information is accurate, maintaining credibility and trust with the audience
- Create innovative and engaging content that resonates with the target audience and reinforces brand recognition
- Effectively manage the budget for influencer relations and social media initiatives to maximize ROI and sustainable growth
REQUIRED SKILLS / ABILITIES
- Detail-oriented and results-driven with the ability to work in a fast-paced environment
- Familiarity with key social platforms such as LinkedIn, Instagram, YouTube, and TikTok
- Knowledge of Sprout, Salesforce & social scheduling tools
- Ability to handle multiple tasks simultaneously
- Strong written and verbal communication skills
- Ability to interact with all levels of personnel
EDUCATION & EXPERIENCE
- 4+ years of experience in social media & digital marketing
- Bachelor's degree in related field
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
- At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
- Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
- Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
- Dependable – you take a strong sense of ownership and accountability over your work
- Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
- Curious – you consistently look for new ways to work smarter, not just harder
- Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
- Positive – you possess a service-oriented attitude with excellent follow through
BENEFITS
- Competitive base salary and bonus
- Health/Dental/Vision insurance
- Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
- Voluntary Enhanced LTD Program
- Voluntary Hospital, Accident, and Cancer Programs
- 401(k) with 100% match up to 5%
- Paid parental leave
- Pre-tax transit accounts
- Employee Assistance Program for emotional, financial, and legal support
WELL-BEING
- Generous paid time off
- Flex remote work time
- Flex Summer Fridays
- Employee engagement programs
- Volunteer time off
- Continuing education
- Complimentary Empire State Building Observatory access
- Complimentary gym membership and other wellness benefits
- Employee Discount Programs
$80,000 - $90,000 a year
Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.