The Company:
VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.
We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.
That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.
Check out our brands:
The Opportunity:
The Sr. Manager, Brand Marketing is responsible for driving the strategic development, adaptation, and execution of brand marketing initiatives for the US regional market for both the Levoit and Cosori brands. This role ensures the brand’s integrity, relevance, and resonance by localizing global campaigns, leading integrated marketing efforts, and collaborating cross-functionally to maximize brand impact and business growth.
What you will do at VeSync:
Regional Strategy Adaptation (20%)
Localize global marketing campaigns to align with regional market needs, cultural nuances, and consumer behaviors while maintaining brand consistency.
Monitor regional market trends, competitor activity, and consumer insights to inform strategic decisions and identify growth opportunities.
Integrated Campaign Management (50%)
Lead campaign window planning (evergreen, category-agnostic campaigns) managing timelines, budget, and execution.
Collaboration among internal teams and external partners to plan and manage multi-channel marketing campaigns (digital, retail, events, etc.) tailored to regional audiences to drive brand awareness and engagement.
Develop regional brand marketing campaigns and coordinate budget allocation and KPI system setting.
Measure, report, and optimize the effectiveness of regional brand marketing programs, providing feedback to corporate teams and ensuring continuous improvement in campaign performance.
Regional Collaboration (10%)
Collaborate closely with regional sales teams, retail partners, and brand partners to drive regional brand awareness, customer engagement, and revenue growth through tailored initiatives and activations.
Collaborate with DTC team to drive revenue growth and enhance brand storytelling on owned platforms.
Regional Brand Stewardship (10%)
Conduct brand health monitoring (a three - dimensional assessment of brand awareness, reputation, and loyalty).
Ensure all regional marketing activities, communications, and customer touchpoints consistently reflect the brand’s core values, visual identity, and messaging beyond marketing organization.
Empower employees and partners to take ownership in upholding and enhancing the brand’s reputation and authenticity within the region.
Constantly audit various touchpoints and identify/address areas of brand mis-alignment.
Manage brand authorization usage and establish a regional trademark protection and crisis response mechanism.
Team Leadership & Management (10%)
Develop and maintain any needed tools, systems, and processes to collaborate with product, marketing, sales channels, to ensure regional success.
Build and lead a high-performing regional team, fostering collaboration and innovation.
Cultivate a culture of ownership, proactiveness, and result-driven performance.
Manage partnerships with external vendors, agencies, and developers as needed.
Define KPIs for the team and manage the team performance.
Key Metrics
Branding and Marketing
Brand awareness, branded keywords search volume
Brand Health
Marketing campaign recall
Net Promoter Score
Team building
The completeness of team structure
Quality of team goal setting, capability evaluation standards, growth path
What you bring to the role:
Bachelor’s degree in Marketing, Business, or related field
10+ years of experience in brand marketing, preferably in a global company with significant exposure to regional or global campaign management.
Proven ability to adapt global strategies to regional markets while maintaining brand integrity.
Strong analytical, project management, and leadership skills.
Excellent communication and collaboration abilities across cross-functional and external teams.
Experience with KPI measurement, reporting, and campaign optimization.
Attributes:
Entrepreneurial spirit, grit, resilience, and find a way to get things done.
Proactive, results-driven with high ownership and commitment.
Growth mindset with a desire to innovate and continuously improve.
Collaborate with a global leadership team and talented professionals across multiple functions.
Work in a fast-paced, dynamic environment focused on innovation and customer-centric strategies.
High integrity and humility, with a proactive and ownership-driven approach.
Comfortable managing multiple projects at once.
Location: This is an on-site, office-based role in Tustin, CA.
Salary: Starting at $145K
Perks and Benefits:
• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Pet Insurance
• Fully stocked kitchen