Sr Manager, Brand Marketing, Family Active
The GapAbout the Role
The Senior Brand Marketing Manager – Kids, Baby & Family is a strategic, creative, and results-driven leader who will drive marketing initiatives that connect with parents, caregivers, and young families. Reporting to the Director of Kids/Baby/Family Brand Management, this role will be responsible for shaping the narrative, developing engaging content, and executing high-impact campaigns that fuel brand awareness and customer loyalty.What You'll Do
Lead Brand Marketing Strategy: Develop and execute a comprehensive 360° marketing strategy for the Family Active category, aligning with brand vision, seasonal priorities, and business goals.
Campaign & Content Development: Drive the creation of engaging, movement-inspired content and campaigns that resonate with active families across digital, social, and in-store channels.
Social-First Storytelling: Collaborate with social and creative teams to produce platform-specific content that celebrates active lifestyles and family moments.
Cross-Functional Partnership: Work closely with Creative, Merchandising, Product, PR, Media, and eCommerce teams to ensure cohesive storytelling and seamless execution across all touchpoints.
Performance & Insights: Analyze campaign performance and consumer behavior to inform future strategies and optimize engagement and conversion.
Retail & Digital Integration: Ensure a unified brand experience across physical and digital environments, enhancing the customer journey and brand perception.
Who You Are
7–10 years of brand marketing experience, ideally in activewear, lifestyle, or consumer goods.
Proven success in developing and executing multi-channel campaigns for family or movement-oriented audiences.
Expertise in social-first marketing, influencer engagement, and digital storytelling.
Strong cross-functional collaboration skills and ability to lead complex initiatives.
Passion for active lifestyles, family engagement, and building meaningful brand connections.