Sr. Manager, Loyalty and Brand Marketing

With more than 25 years in business, The Parking Spot has grown into the largest near-airport parking company in the United States with over 2,000 valued team members across over 40 locations nationwide. We are proud to offer an Employee Ownership Program, allowing every team member the opportunity to receive a direct financial stake in The Parking Spot’s success. As employee owners, every one of us plays a part in providing exceptional service to our guests across the country.

What makes working at The Parking Spot so special? We’ve built a culture of support, fun, and camaraderie that empowers us to be the most innovative company in the parking industry. As a nationwide business with a small business feel, there are endless opportunities within The Parking Spot to grow your career. Come join us and see how we leverage people and technology to deliver a superior product, outshine our competition, and find creative and innovative solutions to everyday problems.

Salary Range: $110,000-$130,000

What we offer:

• Participation in and financial benefit from our shared employee ownership program
• Hybrid work experience in downtown Chicago
• Career development and growth opportunities
• Ability to gain exposure to all areas of the business
• Great benefits including Medical, Vision, Dental and a 401k plan
• Annual discretionary bonus program
• Team oriented, fun and friendly work environment
• Immediate opportunity to make a large impact

Position Summary:

The Sr. Manager of Loyalty and Brand Marketing is responsible for setting the strategy, execution, and analytics for the Spot Club loyalty program, owning and managing all aspects of The Parking Spot brand, developing internal communications, and managing customer service operations. This position reports to our Chief Marketing Officer, SVP of Marketing, and oversees a team of 4 individuals.

Key Responsibilities:

1. Loyalty Program Strategy

• Own the long-term strategy and continuous evolution of the loyalty program using data-driven insights, customer feedback, and industry trends.
• Define and lead opportunities to increase customer loyalty through rewards, incentives, and personalized offers.
• Build robust reporting processes to collect and analyze customer data, uncover behaviors, trends, and preferences that drive loyalty, and report on key loyalty metrics and performance indicators.
• Stay informed on loyalty trends and competitive offerings to maintain innovation and competitiveness.

2. Brand Management

• Create and implement strategies that strengthen brand identity and brand awareness, ensure consistency across all channels, and align with business objectives.
• Own and champion brand standards, ensuring consistency and alignment across all internal teams and external partners.
• Design and deliver integrated marketing campaigns, aligning people, budgets, and resources to drive results.
• Build insights through market research and identify opportunities to enhance brand positioning.

3. Creative Direction

• Set and lead the creative strategy and oversee the development of marketing campaigns, digital asset creative, and customer-facing materials to drive awareness and engagement.
• Define the AI strategy for content generation, including evaluation, selection, and leverage of AI tools to improve efficiency and creativity.

4. Customer Experience

• Oversee the guest services team, including staffing, performance improvement, and customer satisfaction.
• Identify gaps and opportunities in the customer experience and work cross-functionally to build solutions that elevate service standards.

5. Internal Communications

• Partner with cross-functional stakeholders to create clear and consistent internal messaging for a variety of internal initiatives.
• Develop communication plans in conjunction with HR and department leaders, fostering transparency and company culture.

Knowledge, Skills & Experience Required:

• 7+ years of loyalty, customer experience, or brand strategy with at least 3 years in loyalty marketing.
• Proven experience in managing or developing loyalty programs with a track record of increasing customer retention and engagement.
• Prior people management experience.
• Experience managing agencies including negotiations, budgeting, and project execution.
• Strong understanding of brand management and how to integrate brand identity with customer loyalty initiatives.
• Data-driven mindset, with the ability to analyze and leverage customer insights to shape strategies.
• Exceptional project management skills with the ability to execute cross-functional initiatives, lead and manage agency relationships.
• Strong communication skills, with the ability to articulate ideas and strategies to different stakeholders.
• Ability to analyze/interpret data, make recommendations, build out project plans, and successfully execute.
• Customer-focused with a deep understanding of customer behavior and needs.
• Highly adaptable and able to thrive in a fast-paced environment.

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Any disclosed pay range is based on a consideration of neutral factors and criteria such as required qualifications, experience, education, skill, training, certifications, seniority, etc. The Parking Spot reserves the right to offer the selected candidate or applicant a salary at an appropriate level to be set and determined by the employer that is commensurate with the applicant’s qualifications, experience, education, skill, training, certifications, or seniority.

At The Parking Spot, we don’t just accept difference - we celebrate and seek it. We believe a diverse, inclusive, and equitable company is one where all employees, partners, and customers are welcome, supported, and valued. As a company in the travel industry, we witness the power of bringing individuals from different backgrounds and communities together. We treat all others with dignity and respect and stand firmly against racism and discrimination in any form. We intentionally develop diverse teams and relationships to ensure all voices are heard and to foster equal opportunity for all. We are committed to listening, learning, and growing because we know that our work is never done.