Sr. Manager - Social Media and Influencer Marketing

Job Description:

Rakuten International oversees 7 businesses with over 4,000 employees globally. The brand is recognized for its leadership and innovation in e-commerce, digital content, advertising, entertainment and communications, bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the company’s mission to delight merchants and customers through innovation, optimism, and teamwork.

Rakuten Rewards is a leading e-commerce company that enhances the way people shop by offering Cash Back, deals and rewards from more than 3,500 merchants. Founded in 1999, Rakuten has grown to become the go-to shopping destination for consumers, having paid out nearly $2 billion in Cash Back to its 15 million members. The company also operates ShopStyle, a leading fashion discovery destination, and Cartera Commerce, a top rewards platform for airlines and banks. For more information, visit www.rakuten.com.

Job Summary:

The Rakuten Rewards Brand & Creative team is looking for a Senior Manager of Social Media (owned) and Influencer Marketing. Reporting into the Director of Social Media and Influencer Marketing, this role focuses on growing our social communities, fostering social-first content creation and distribution, and executing dynamic influencer marketing programs to drive relevance, engagement and consideration for our brand. We are seeking a seasoned social marketer who operates with a social-first, consumer-led mindset–Leading with sharp strategy and measurement along with a strong creative eye and sense for consumer emotional resonance. The right candidate intrinsically understands, loves and embraces social–anticipating and staying on the pulse of what’s happening in social, pop culture and beyond, and applying that for the Rakuten brand.

Key Responsibilities:

• Strategy: Help drive the strategic vision and execution of social media and brand influencer strategies that are aligned with overall marketing goals and programs including supporting annual strategy, channel playbooks and guidelines.
• Calendar Management: Own day-to-day social calendar management, mapping owned content against key business priorities and cultural moments.
• Creative Partnership: Write clear briefs to the Creative team for social-first content development and execution aligned with organic social objectives. Work closely with Creative team to foster social-first content engine and provide marketing support with local content creation when relevant.
• Cross-functional Partnership: Collaborate with teams (e.g. Creative, Paid Social, Strategy, Partnerships) within the organization; Foster relationships and provide organic social expertise / social-first mindset while meeting mutual goals.
• Influencer Marketing: Manage day-to-day influencer marketing programming including paid partnerships, content creation and amplification.
• Agency Partnership: Manage day-to-day with influencer marketing agency including briefing, casting and creative reviews, status meetings and daily communication and ensuring timely and best-in-class execution.
• Reporting and Analytics: Regularly analyze owned social content performance and influencer marketing performance to refine strategies and execution and contribute to business goals. Serve as partner to Social Media Manager on reporting and scorecarding. 
• Subject Matter Expertise: Serve as an organic social expert alongside other social team members; Have fluency in all social platforms, tools, KPIs; Stay abreast of trends in social and pop culture; Provide best practices and recommendations to internal and external partners.
• Global Collaboration: Support with social media partnership and execution in international markets (UK).
• Content Creation: Ability to flex into content creation when needed is a plus–I.e. social-first capture, light editing via CapCut.
   

Qualifications:

• Ability to think both creatively and analytically
• Strong cross functional collaboration skills
• Strong written and verbal communication skills
• Pop culture lover and enthusiast
• Proficient in social media analytical tools and KPIs
• Global experience a plus
• Managing agency relationships a plus
• Content creation capabilities a plus
   

Minimum Requirements:

• Bachelors degree required, Marketing preferred
• At least 8 years in social media and influencer marketing either at an agency or brand side
• Proven expertise in all major social media platforms

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Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.

Always improve, Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team

At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements.