Sr. Social Media Strategist (Contract)

Questions to ask yourself first:
1. Do you want to help shape breakthrough content alongside a team of creators and strategists?
2. Do you naturally spot cultural shifts and platform changes before most brands?
3. Are you energized by the pace of always-on content creation and big campaign launches?
4. Can you balance what's trending with what actually drives measurable results?
5. Are you skilled at translating big brand ideas into TikTok, Instagram, and other platform-native executions?

If you answered "yes" to these questions, Cornett might be exactly where you belong.
The Sr. Social Strategist is a strategic role within our Creative Team, responsible for shaping and executing performance-driven social strategies across organic social platforms. This person connects audience insights, brand storytelling, and platform-native execution.

They are part strategist, part trendspotter, and part content quarterback collaborating on strategy, planning, reporting, and collaboration to ensure work stays sharp, consistent, and culturally relevant with a social first lens.

This position is a 6-month contract role with potential for extension based on performance and business needs. You would work with a dedicated Creative Director, Art Director, Copywriter and Content Studio to bring remarkable ideas to the forefront consistently.

WHAT WILL YOU DO?

Strategy & Planning

● Develop and lead social strategies with clear goals, KPIs, and content pillars.
● Translate large-scale campaigns into social-fi rst rollouts with posting plans, platform-specifi c recommendations, and asset needs.

● Build and maintain Social Playbooks to establish strategic foundations for brands, including channel guidelines and content buckets.
● Stay ahead of cultural trends and platform updates to inform creative and campaign planning.
● Bring thought leadership to clients when needed.

Execution & Alignment
● Own content calendars from conception through fi nal delivery.
● Partner with creative teams to develop platform-native, on-brand content.
● Support community management oversight and provide guidance on escalations when needed.

Analytics & Reporting
● Deliver post-mortem reports and quarterly insights with actionable recommendations.
● Use social listening and analytics tools to track performance and conversations around key brands.
● Conduct competitive audits to support new business pitches and campaign planning.

Internal Collaboration & Leadership
● Support strategic thinking across creative and content teams.
● Partner on high-priority client deliverables and strategy presentations.
● Maintain organized project management systems and clear communication across teams.

Production Support
● Pre-Production: Work with creative and production teams to shape content capture plans to ensure the vision is captured properly.
● Post-Production: Review deliverables for platform fi t, storytelling strength, and performance potential

WHAT SHOULD YOU HAVE?
● 5-7 years of experience in social/content strategy, preferably in an agency or multi-brand environment.
● Experience with food brands is a plus.
● Deep expertise across TikTok, Instagram, and emerging platforms.
● Proven track record of driving measurable growth and performance through social.
● Strong storytelling and presentation skills for client and internal use.
● Profi ciency with analytics and social listening tools.
● Highly organized and collaborative with excellent communication skills.

ABOUT CORNETT
A 3-time Ad Age Small Agency Award Winner. Named to the Best Places to Work in Kentucky list 5 years running.

We're a collective of fun-loving, intelligent, imaginative, driven and sometimes rowdy weirdos. Like any good Kentuckian, we're genuine and hospitable. We don't like big egos. We're open-minded. We play nice. We share. We're fostering a culture centered on inclusiveness, where all of our people can show up every day and be 100% themselves and feel 100% comfortable, celebrated and respected for the perspective they bring to CORNETT.

Our goal is to be an agency where any brand can come to us, with any audience and any challenge, and we're able to deliver and connect culturally beyond their wildest expectations.

ABOUT LEXINGTON
If you've been to Lexington, you love it. If you haven't been, you will. A beautiful, culturally rich place full of good people. For a mid-sized city, we have an oversized but tight-knit creative community that permeates everything-food, art, bourbon, music, industry. A little bit Southern, a little bit Midwest, making for a vibe that's unique but the best of everything.
We're surrounded by rolling hills and gorgeous horse farms, with a thriving, bustling and constantly evolving downtown. Within a short drive, you can see where the Bluegrass kisses the Appalachian Mountains. You can chase waterfalls. You can hike into absolute seclusion. And you can explore the Red River Gorge, one of the best-kept geological wonders in America.
Not to mention, the cost-of-living makes you feel like you're getting away with something.
Like we said, there's a lot to love about our big little city.

WHO IS IN CHARGE HERE?
Position reports to the Creative Director
The position is Hybrid (Lexington, KY preferred but open to Remote for the right candidate)