Vice President of Marketing
Charleys
Columbus, Ohio Metropolitan Area (On-site)
About Charleys
In 1986, Charleys redefined the Philly Cheesesteak. Today, with over 850+ locations, we serve up the #1 Cheesesteak in the World®— always grilled to order, always made with fresh ingredients. Alongside our loaded Gourmet Fries and Real Fruit Lemonades, Charleys continues to grow fast, backed by 535+ franchise partners and a shared commitment to great food and meaningful impact.
Position Summary
The Vice President of Marketing at Charleys is a strategic and hands-on leadership role focused on building brand equity, driving guest traffic, and supporting continued expansion. This role leads all marketing functions — from brand development and digital campaigns to menu innovation and franchisee communications — ensuring that every initiative strengthens customer connection and drives results.
As a key member of the leadership team, the VP of Marketing partners across the business to align marketing with operations, culinary, analytics, and executive strategy. This position is ideal for a bold, data-driven leader who thrives in a fast-growing, franchise-driven environment.
Key Responsibilities
- Build and execute marketing strategies that effectively position the brand, grow brand awareness, increase traffic and loyalty, and drive sales.
- Lead all marketing functions including brand, digital, creative, field marketing, menu strategy, PR, and franchisee communications.
- Strengthen storytelling across all channels — social, paid, in-store, and experiential — to elevate brand presence and customer engagement.
- Oversee menu development efforts: lead product tests, national launches, menu pricing, and board optimization in collaboration with Culinary and Operations.
- Use data and analytics to evaluate marketing effectiveness and product performance, then translate insights into action.
- Maintain brand consistency across all touchpoints, ensuring campaigns align with voice, quality, and values.
- Manage marketing budgets and allocate spend based on impact and ROI.
- Provide tools and resources to franchisees to support local marketing success.
- Collaborate cross-functionally with teams across operations, legal, IT, and HR to ensure marketing supports business priorities.
- Stay current on restaurant and consumer trends, bringing fresh thinking and innovation to the team.
What We’re Looking For
- 7–10 years of progressive experience in marketing leadership roles, ideally in QSR, fast casual, or restaurant franchises.
- Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
- Deep understanding of the franchise business model and the role of marketing in supporting both brand and operators.
- Expertise in digital marketing, campaign strategy, menu promotion, and local market execution.
- Strong leadership skills with experience building and guiding a high-performing marketing team.
- Excellent communication and collaboration skills, with a comfort level presenting to executives and supporting field operations.
- Strategic thinker with a hands-on mindset and ability to balance creativity with performance metrics.
Core Attributes
- Accountable and results-focused
- Curious, humble, and adaptable
- Entrepreneurial and resourceful
- Committed to high standards and continual improvement
- Passionate about food, customer experience, and impact
Total Rewards
- Competitive salary + bonus
- Health, dental, and vision insurance
- 401(k)
- Paid vacation and personal days
- Short-term disability and voluntary life insurance
- Tuition and wellness reimbursement
- Ongoing professional development
Join Charleys and help build the future of the world’s favorite cheesesteak brand.
Apply now or learn more at www.charleys.com