Brand Marketing Director | Remote | LATAM Only

About Us

At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities.

About Our Client

Our client is a dynamic and rapidly growing U.S.-based franchise brand known for its innovative approach and strong focus on customer experience. With a forward-thinking marketing team, they are building a powerhouse of internal talent to scale their brand presence across digital platforms. They are passionate about creating a consistent, compelling, and cohesive brand narrative—and they’re looking for someone just as enthusiastic to take the lead.

About the Role

In this role, you will be responsible for bringing the client's identity to life through emotionally compelling campaigns, content, and storytelling that reflect our customer's energy, mindset, and lifestyle. More than anyone in the company, you'll be laser-focused on understanding and connecting with our customer. "Customer-obsessed." You will ensure brand cohesion across all channels, oversee content creation, and manage cross-functional collaboration to build our brand-customer connection. Ultimately, your work should drive measurable brand awareness that translates to organic customer acquisition and long-term growth, this is your primary metric of success.

Key Responsibilities

• Organic Customer Acquisition & Brand Strategy
• Drive Organic Customer Acquisition as your top priority result area
• Build and execute strategies that attract new customers through brand awareness, content reach, and community building
• Increase branded search share quarter-over-quarter, expand organic social reach with shareable content
• Foster a brand community that turns customers into advocates, measured through UGC generation, social mentions, and referral traffic
• Messaging & Voice Development
• Define, refine, and protect the client's brand voice across all channels
• Ensure every piece of copy and creative communicates with clarity, purpose, and authenticity
• Craft clear, compelling messaging that reflects the client's voice and resonates with our target audience
• Campaign Development & Management
• Create emotionally compelling evergreen campaigns based on First Touchpoint Strategies
• Lead storytelling and creative direction for calendar moments (new year's, valentine's day, black friday, etc.) and monthly product launches
• Ensure all promotions and campaigns align with brand positioning and customer values
• Cross-Functional Leadership
• Act as the connective tissue between all teams to align messaging, visual identity, and execution
• Collaborate with Influencer, Paid Social, and Product Design teams to ensure brand consistency
• Lead with clarity, prioritize effectively, and ensure timelines and deliverables are met
• Customer & Market Insights
• Use qualitative and quantitative insights to inform positioning, messaging, and creative concepts
• Identify what emotionally resonates with our audience and translate that understanding into campaigns
• Ensure brand identity evolves based on real audience engagement
• Brand Equity Development
• Cultivate brand equity through consistency across all touchpoints
• Champion brand quality in even the smallest details—from typography in emails to influencer captions
• Build long-term trust and loyalty through a cohesive, high-integrity brand experience

• 5+ years of experience in brand marketing, preferably in DTC
• A proven track record of driving organic customer acquisition through brand initiatives
• Demonstrated ability to build campaigns that convert awareness into measurable customer growth
• Customer-First Mindset: Builds with deep empathy for our customer; considers her values, aspirations, and emotional triggers in every campaign
• Strategic Brand Thinking: Thinks beyond campaign aesthetics to understand brand positioning, customer psychology, and business objectives
• Exceptional communication and project management skills, with the ability to navigate multiple workstreams
• Strong ownership mentality—takes full responsibility for brand campaigns from concept to execution
• Continuously evolving, stays curious about culture, content trends, and competitor movements
• A passion for fitness, wellness, and empowering others through self-improvement and confidence-building

• Competitive monthly salary: USD 3,500 – USD 4000
• Full-time, 100% remote position
• Competitive salary, unlimited PTO
• Flexible schedule with autonomy to manage workload
• Collaborative, fast-moving environment with supportive leadership
• Structured onboarding and monthly check-ins
• Room for career growth as the internal marketing team expands

Eligibility Criteria:

• This position is only open to candidates residing in Latin American (LATAM) countries, such as:                 

 Applications from candidates outside LATAM (including the U.S. and other regions) will not be considered.
 Resumes must be submitted in English.
 Applications that do not meet these criteria will be automatically rejected.