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Brand Marketing Manager, Easton

Rawlings Sporting Goods Company Inc
Full-time
On-site
St. Louis, Missouri, United States
$55,000 - $80,000 USD yearly

Title: Brand Marketing Manager, Easton

Department: Easton Brand Marketing

Position Reports to: Director of Brand Marketing, Easton

Location: Thousand Oaks, CA or St. Louis, MO

FLSA Status: Exempt

Hybrid Schedule- 3 days in office, 2 days from home

 

General Overview: The Brand Marketing Manager will be a key member of the Easton Brand Marketing team. This individual will be responsible for leading various day-to-day brand marketing projects, product launch initiatives and ECOM/DTC support. Ideal candidate has working knowledge of baseball, fastpitch softball and slow-pitch softball as well as the sporting goods industry and experience driving strategic brand marketing initiatives.

 

Duties & Responsibilities:

  • Supports ‘Go-to-Market’ initiatives and product launches including, but not limited to:
    1. Marquee and priority product launches annually
    2. Secondary product releases annually
    3. Content creation (brainstorming, planning and execution) of various photoshoots
    4. Product and marketing messaging/positioning
    5. Social Media, influencer/ambassador network and experiential marketing support
    6. Brand Event activations – College World Series, Little League World Series, Sales Meetings, Trade Shows, etc.
  • Works closely with extended marketing department and cross-functional departments (product, sales, ops, etc) to support brand initiatives and activations.
  • Leads creative services and project management workflow to ensure accurate and timely execution of all team projects.
  • Maintains Master Marketing Calendar, ensuring activation dates are accurate and aligned with creative content flighting. 
  • Provides retail marketing and sales support – ECOM (Easton.com & Amazon) as well as strategic retail account. 
  • Assists with annual catalog production and studio photography.
  • Owns and manages online marketing asset library.
  • Brand team lead for slow-pitch vertical – product launch calendar, content creation and marketing deliverables.
  • Other duties as assigned. 

 

Education & Experience

  • Bachelor’s degree or equivalent work experience required.
  • Minimum 5 years’ experience in Marketing (Brand Marketing, Events, Grassroots, etc.).
  • Strong verbal and written communication skills required.
  • Extremely detail and deadline orientated.
  • Excellent organizational skills.
  • Must be proficient in Microsoft Word, Excel, Outlook and PowerPoint.
  • Project management platform experience (Wrike, Asana, Basecamp, etc.).
  • Ability to network and utilize internal and external resources.
  • Comfortable working in a fast-paced team environment.
  • Able to set priorities, execute, and follow them through.
  • Advertising/production knowledge and sports experience preferred.
  • Agency background/knowledge preferred.
  • Ability to travel 20%

 

 

Rawlings Sporting Goods Total Compensation Package:
The health, well-being and financial stability of our employees are a high priority to us. Our benefit plan includes competitive compensation and a full range of life and career enhancing benefits. We offer the following benefits to all full-time employees:

  • Comprehensive medical/dental/vision plans
  • Company paid life and disability insurance.
  • Paid Parental Leave
  • Employee Assistance Program.
  • 401k (fully vested immediately) with Company match.
  • Paid time off
  • Paid holidays
  • Opportunities for advancement
  • Employee Discount Program

 

This job description does not list all the duties of the job.  Position may be required to perform other duties as needed.