Brand Marketing Specialist

About the Role:

The Brand Marketing Specialist will play a crucial role in enhancing the visibility and perception of our manufacturing products in the marketplace. This position is responsible for developing and executing marketing strategies that resonate with our target audience, ultimately driving brand awareness and consumer engagement. The specialist will analyze consumer insights to inform product launches and promotional campaigns, ensuring alignment with market trends and customer needs. By leveraging experiential marketing techniques, the specialist will create memorable brand experiences that foster loyalty and advocacy. 

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Experience in the manufacturing industry or related sectors.
• 2+ years of experience in brand marketing, public relations, or consumer marketing roles.
• Proficiency in digital marketing platforms and tools.

Responsibilities:

• Social Media Management
  • Strategically manage and grow our presence on platforms such as LinkedIn and YouTube, focusing on engagement and B2B opportunities.
  • Create and schedule high-quality content, including videos, photos, and written copy, tailored to each platform's audience.
• Content Development
  • Develop eye-catching visuals and multimedia elements such as static images, videos, infographics, brochures, and interactive content to enhance storytelling and audience engagement.
  • Work with graphic designers to produce high-quality content that aligns with our brand identity and captivates our target audience
  • Assist in developing and managing content for employee communications channels.
• Community & Reputation Management
  • Seek out industry events, trade shows, and conferences to network with key stakeholders and showcase our brand's strengths.
  • Partner with industry influencers and thought leaders to expand content reach and credibility.
  • Foster strong relationships with dealers, partners, and industry organizations to enhance brand loyalty and collaboration. 
  • Manage and ensure visitor experience is seamless and engaging by creating interactive and informative displays that capture attention and communicate our brand's value proposition effectively.
  • Identify opportunities to be involved in community events and initiatives or partnerships that resonate with our brand values and mission. By actively engaging in community activities, we not only strengthen our brand presence but also build meaningful connections with our audience.
• Cross-Channel Integration
  • Ensure a cohesive and integrated approach to advertising across all platforms, aligning messaging and creative elements to maintain brand consistency.
  • Work closely with other marketing team members to synchronize campaigns and maximize impact across digital and traditional channels.
• Perform all other duties and tasks as assigned.

Preferred Skills:

• Social Media Platforms
• Graphic Design
• Photography & Videography
• Copywriting
• Effective Communication & Storytelling

We are excited to welcome a passionate Brand Marketing Specialist who is eager to contribute to our team’s success and take our brand to new heights. If you are ready to make an impact and be part of an innovative company, we encourage you to apply.