Brand Strategist

Every iconic brand has <\/span>that person<\/i>—the keeper of the voice, the guardian of the reputation, the conductor behind the customer experience symphony. Our client, one of The Keller Group’s favorites, is looking for exactly that: a polished, strategic, imaginative Brand Strategist who can bring cohesion, creativity, and clarity to an already beloved national brand.
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Think of this role as part brand steward and part storyteller. You’ll sit at the heart of the corporate marketing team—owning customer journey strategy, orchestrating multi -channel content, overseeing reputation management, and keeping a finger on the pulse of emerging brand trends…all while guiding a small, mighty team.
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What You’ll Do<\/b>
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• Own the Customer Journey (Non -Negotiable): <\/span><\/b>You’ll build and optimize end -to -end customer journeys with real test cases, insights, and measurable improvements. You’ll turn data into memorable, loyalty -boosting experiences that feel intentional and unmistakably on -brand.
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• Lead Corporate Brand Reputation:<\/b> <\/span>Act as the Voice of the Brand, overseeing reputation management, surveys, sentiment tracking, and online feedback. You’ll ensure everything public -facing—from tone to messaging—reflects the brand’s high standards.
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• Run Social Media & Content Strategy (With Purpose): <\/span><\/b>You’ll develop the social calendar, guide content across platforms, and manage internal and external content creators. Strategic storytelling > trendy tactics. (And no AI -generated content shortcuts.)
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• Drive High -Impact Projects: <\/span><\/b>Oversee a small internal team, collaborate across departments, manage vendors/agencies, and use project management tools to keep campaigns running smoothly and consistently.
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• Support Crisis Communication: <\/span><\/b>Bring clarity and composure during urgent communication moments, helping coordinate fast, accurate, on -brand updates when needed.
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  What You Bring<\/b>
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  • Bachelor’s degree
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  • 5+ years in brand, marketing, CX, and/or social media leadership
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  • Strong portfolio showcasing customer journey, social media, and content work samples
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  • Exceptional writing and brand voice skills
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  • Excellent project management skills
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    Why You’ll Love It<\/b>
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    You’ll join a respected, people -first culture known for loyalty, collaboration, and delivering top -tier customer experiences. Competitive pay, strong benefits, and a hybrid work schedule, within a supportive corporate environment.
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    If you’re a thoughtful storyteller, experienced architect, and brand guardian ready to shape a standout corporate voice—we’d love to meet you!
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