Community Manager – UGC & Influencer Marketing Expert
New York, NY
Our client is a forward-thinking company at the intersection of lifestyle, culture, and digital innovation. They offer a platform that connects communities through curated experiences and compelling content, with a strong focus on authenticity and creator-driven storytelling.
They’re on the hunt for a Community Manager who is highly experienced in User-Generated Content (UGC) and Influencer Marketing, with a particular focus on TikTok and Instagram Reels. If you have a proven track record of building and engaging online communities through short-form video content and know how to turn everyday users into brand advocates, this role is for you.
Own and grow the brand’s presence on TikTok and Instagram Reels, developing UGC-driven content strategies that drive engagement and visibility.
Design and manage community-building initiatives that leverage short-form video content across social platforms.
Recruit, onboard, and manage relationships with creators and influencers, particularly those with strong Reels and TikTok followings.
Curate and repurpose UGC that aligns with the brand’s tone, aesthetic, and values.
Collaborate cross-functionally with marketing and design teams to amplify campaigns and ensure content cohesion.
Monitor platform trends, algorithm changes, and audience behavior to optimize content performance.
Analyze performance metrics and present actionable insights on community growth, reach, and engagement.
3+ years of experience in community management, influencer marketing, or a similar role—preferably with a consumer-focused or digital-first brand.
Direct experience managing and growing UGC and community content specifically for TikTok and Instagram Reels.
Strong understanding of content trends, creator culture, and audience dynamics on short-form video platforms.
Proven ability to build relationships with creators, ambassadors, and community advocates.
Familiarity with content planning tools and influencer platforms such as GRIN, Aspire, or similar.
Strong organizational and communication skills, with an eye for creative and cultural relevance.
Be part of a creative and collaborative team at the cutting edge of social and community-driven marketing.
High-ownership role with the freedom to shape community and content strategies from the ground up.
Fully remote, flexible work setup that values your time and creativity.
Opportunities for professional development and hands-on influence in a rapidly evolving digital space.