Creator Marketing Director, Streaming

Creator Marketing Director, Streaming

Remote-based in the US

Overview

GoodPower works globally to unlock the enormous economic potential of the energy transition—more affordable energy bills, better and more abundant jobs, healthier food, economic security for families and farmers, and a better economy that works for all of us.

We operate at the intersection of digital media, smart tech, civic participation, and advocacy to reach millions of people annually with our work to: lower costs and create jobs, shift culture to transform beliefs and behaviors, and accelerate the deployment of decarbonized technologies like: renewables, regenerative agriculture and electric vehicles—one individual, one neighborhood, one community at a time.

GoodPower is at an exciting, pivotal moment as we launch our new strategic plan through 2030 to level up all areas of our work–growing our organization 5x over the next five years and relentlessly honing our skills and expertise to be the best that we can be to transform our renewable energy economy.

Job Summary

GoodPower currently has more than 7,000 youth content creators in its Creator Collective with microvideos being created across TikTok, Instagram and YouTube. To our knowledge, GoodPower is building the largest youth climate creator network in the world. 

The Creator Marketing Director, Streaming will help devise and execute large-scale creator marketing campaigns via GoodPower’s Creator Collective. A key focus of this role will be in the conception and implementation of timely and innovative creator marketing campaigns in new and emerging parasocial media channels, with a special focus on streaming platforms (e.g. Twitch) and podcasts, testing new “always on” strategies informed by research and data. In addition, this position will lead the refinement and innovation of the internal and external processes that fuel our creator marketing campaigns to achieve scale, improve productivity and efficacy.

This is a full-time position based remotely anywhere in the US. The Podcast/Twitch Creator Marketing Director will work from home, meet weekly by video chat with teams and have weekly national full staff meetings with colleagues online. 

Key Responsibilities

• Drive the creation and execution of innovative streaming and long-form creator partnerships on relevant platforms that serve and amplify GoodPower’s mission and goals.

• Explore, develop, and test new campaign ideas, frameworks, and platforms/channels (e.g. Twitch, podcasting) that address our existing audience gap by helping us resonate with a different audience that cannot be reached on our existing channels.

• Build up a program of subject matter experts and get them placed onto podcasts and streaming platforms to talk about GoodPower campaign topics.

• Implement scalable processes for experimenting with content formats, platform activations, and compensation structures. 

• Identify and leverage emerging trends in creator marketing to drive relevance/impact. 

• Optimize creator sourcing and outreach strategies to best identify and recruit creators.

• Manage a large number of creators throughout every phase of content creation.

• Establish best practices for onboarding, activating, and nurturing long-term creator relationships. 

• Develop brand/channel guidelines that highlight communication best practices for both different audiences and different social media platforms.

• Foster a community of large creators (high follower count, good engagement rate) in order to give GoodPower the best shot of working on multiple campaigns with these creators; similarly, foster relationships with the creator’s talent managers and agencies to expedite the opt-in process and potentially expand our roster even further.

• Coordinate with our ads team to boost and repurpose creator content for digital ads.

• Negotiate usage rights on Creator-produced content for ads.

• Manage creator marketing and communications vendors when applicable.

• Work with internal/external research teams on RCTs around the Creator Collective program.

• Work closely with the campaign team to ensure that influencer campaigns are compliant with platform, federal, state and local policies.

• Lead brainstorming sessions to consistently bring fresh, high-impact ideas to the table.

• Participate in funder pitch calls and campaign meetings, both internally and externally.

• Collaborate with internal teams to integrate creator partnerships into broader organizational goals and initiatives. 

• Manage our SMS opt-in pathways, keywords and tracking links/processes to measure the success of creator content.

• Use analytics and internal Google Looker dashboards for reporting and analyzing innovation-focused creator work.

Qualifications

The ideal candidate for this role will be excited to take on a challenge, self-motivated with tons of initiative and persistence, and have the following experiences and skills sets:

Minimum Qualifications:

• Proven leadership experience in creator/influencer marketing, ideally with 8+ years of direct campaign and creator management experience. 

• You are well-versed in streaming, podcast and Twitch parasocial landscapes, have experience working in these mediums, have successfully booked appearances on podcasts/streams.

• You’re a creative, out-of-the-box thinker that has a knack for coming up with scroll-stopping ideas that break from the status quo.

• You are strategically-minded and are well-versed in tactics that drive clicks and actions.

• You have mastery of the core social media platforms (e.g. TikTok, YouTube, Instagram), in addition to new and emerging channels (e.g. podcasts, streaming, Twitch).

• You have strong copywriting skills and have a clear understanding of how to best communicate GoodPower’s messaging across each channel.

• Deep experience with managing a digital campaign, including fluency with common digital tools and technology, and comfort learning new tools and tech. 

• You have a rigorous eye for detail, and are unable to ignore any out-of-place minutiae such as misplaced commas, extra spaces, or misconfigured settings. 

• You have a solid gut instinct for content review on what is appropriate content for sponsored GoodPower videos. This would include looking for profanity or other issues, fact-checking statistics and comments made in creators’ videos, and making sure that all content is politically appropriate, depending on which entity we are using. 

• Thrive in a fast paced agile organization, where we are trying out new ideas, building out new processes and growing rapidly in data complexity.

Desired Qualifications:

• Experience running an influencer/content creator management software like HypeAuditor, Upfluence, Creator IQ
• Advertising/marketing background
• Vast knowledge of social media platforms, its creators and the inner workings of platform communities
• Existing expertise or willingness to master trends in clean energy/renewables, policy, politics, climate and culture 
• Current understanding of energy issues and climate
• Excellent oral and written communication skills in English
• Strong computer skills (Google Suite)

This description reflects GoodPower’s assignment of essential functions; it does not restrict the tasks that may be assigned. GoodPower retains the right to change or assign other duties to this position at any time. Employees must be able to perform the essential functions of the position satisfactorily. Reasonable accommodations will be made to enable employees with disabilities to perform the essential functions of their job, absent undue hardship. GoodPower has a zero-tolerance standard for abuse and inappropriate behavior by staff members.

Position Details

• Annual salary range: $100,000-109,000, commensurate with experience
• Generous benefits include: Medical, Dental, Vision, 403b retirement savings plan, Vacation, Sabbatical, Paid Parental Leave, 2 Floating Holidays, 2 Community Service Floating Holidays, sick time, two weeks of full-staff time off (July 4 week and Christmas-New Years week) and 13 observed holidays
• GoodPower is an equal-opportunity employer that highly values staff diversity
• Location: Remote

GoodPower is an equal-opportunity employer that highly values diversity, equity, and inclusion and views the climate crisis as a social justice crisis. People who identify as Black, Indigenous, and People of Color (BIPOC), people who experience gender oppression, people with disabilities, and people who identify as members of the LGBTQIA+ community are particularly encouraged to apply.