Director, Brand Marketing

This position will play a critical role in driving enterprise-wide initiatives through a keen understanding of the business and drivers of the business, driving strategy development and go-to-market, integrated plans. They will also lead pricing and promotion strategies across WellBiz Brands in partnership with Finance, IT, and Brand Marketing. The Director of Brand Marketing will own the P&L for their brand, driving the overall customer, communication, and messaging strategy for their brand. This includes developing and prioritizing an innovation roadmap and working collectively with cross-functional partners to deliver new products and services within their brand’s shop/salon. In addition to driving the performance of its individual brands, WellBiz Brands develops and implements brand-building and traffic-driving strategies and tactics at the platform level. This position exists to drive these initiatives, in addition to other multi/cross-brand opportunities.

 

WellBiz Brands Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spend at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Compensation Range: $115,000.00 - $130,000.00. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience.

 

Position Responsibilities:

• Accountable for the Marketing performance of the brand – from defining go-to-market strategy, understanding the customer/competitive landscape, and delivering the appropriate messaging, innovation, and communications strategy to achieve strategic objectives for the brand.
• Leverages data to constantly iterate on brand strategy, working with cross-functional operations, finance, IT, and development partners to improve KPIs
• Able to prioritize and plan innovation roadmap for the brand by building business cases to understand the size of the prize and its impact on revenue.
• Responsible for operationalizing and executing the entire marketing strategy through comprehensive planning, end-to-end creative, program and project management, building processes, supporting the execution of those plans, and ongoing management of related support resources and key activities.
• Works closely with both marketing leadership and key cross-functional leaders to maintain continuous alignment and ensure strong go-to-market execution that delivers desired customer experiences/business results.
• Ownership of multi-brand strategies, including Multi-Brand Gift Cards, including ownership of P&L and merchandising activities, and partnering with Brand Marketing on marketing message integration.
• Promotional Integration – working closely across cross-functional teams and internal marketing stakeholders to integrate planned promotions and pricing as/where relevant across brands and marketing channels
• Plan and execute WBB's go-to-market enterprise strategies: lead and oversee the creation of the positioning, messaging, naming, pricing, and competitive analysis

 

Essential Skills, Experience, and Qualifications:

• Bachelor’s degree in marketing or business-related field. MBA Preferred.
• 10 Years of leadership experience or strong relevant experience to job requirements
• Leading promotional and strategic planning in a B2C, CPG and/or Franchise environment.
• Experience leading an innovation roadmap for a brand, including prioritizing product/service ideas and driving execution through in-market delivery
• Demonstrated experience leveraging and synthesizing customer, competitive, and financial performance data to drive brand marketing strategy
• Experience leading brand positioning and annual campaign planning efforts to deliver on company objectives.
• Franchise system experience preferred but not required; multi-unit it also preferred; service-based industries
• Proven ability to be more around coming up with a plan and executing a plan that clearly drives results
• Strong analytical skills– able to leverage data into actionable insights to create impactful marketing programs
• Strong understanding of both digital and traditional marketing strategies
• The ability to learn quickly and adapt to changing conditions with a positive attitude

WellBiz Brands, Inc. is the manager of five beauty, health and wellness franchise brands: Elements Massage®, Amazing Lash Studio®, Drybar®, Fitness Together® and Radiant Waxing®. Headquartered in Denver, Colorado, WellBiz Brands, has more than 800 combined U.S. locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values: fun, ownership, respect, passion, and integrity. These core values embody all that is important for each brand - from franchise owners to clients - to lead healthy, balanced lives. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a fresh focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.

At WellBiz Brands we value, promote, and celebrate diversity, equality and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results and broad understanding of diversity in all ways.