Director, Influencer Marketing – GOAT
WPP Media
Full-time
Remote
Description
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
About GOAT
At GOAT, part of WPP Media, we are one of the world's leading global influencer marketing agencies. We design and manage data-driven and creative influencer campaigns that connect brands with their target audiences authentically and effectively. We are seeking a strategic and inspiring Director, Influencer Marketing to lead our agency's vision and drive our success in the influencer marketing space.
Position Summary:
In this senior leadership role, you will be responsible for setting the strategic direction of GOAT's influencer marketing department, leading the team, and driving the department's commercial growth. By staying ahead of the latest industry trends and innovations, you will maximize the agency's service quality and competitive advantage, while also managing key client relationships to deepen business partnerships and drive revenue.
Key Responsibilities:
- Strategic Leadership: Define and lead the implementation of the agency's vision, strategy, and goals for influencer marketing.
- Team Leadership & Development: Lead, mentor, and manage the performance of the influencer marketing team, ensuring their continuous professional growth and development.
- Commercial Growth & Business Development: Identify and pursue new business opportunities, lead high-level client pitches, and strategically expand the agency's client portfolio.
- Financial Management: Take full ownership of the department's budget, revenue targets, and profitability (P&L).
- Innovation & Service Development: Continuously evolve the agency's services, tools, and processes by closely monitoring industry innovations, new platforms, and technologies.
- Senior Client Relations: Manage relationships with key strategic clients, ensure top-tier client satisfaction, and build long-term business partnerships.
- Cross-Departmental Integration: Work in harmony with other department leaders (Strategy, Data, Creative, Media, etc.) to deliver integrated and holistic solutions to clients.
- Industry Representation: Represent GOAT at industry events, panels, and in publications to contribute to the agency's thought leadership.
Required Skills and Experience:
- Bachelor's degree from a relevant field.
- A minimum of 8 years of comprehensive experience in influencer marketing, either agency or brand-side.
- Proven experience in team management and leadership.
- A proven track record of developing and implementing successful and measurable influencer marketing strategies for major brands.
- Strong commercial acumen, with experience in budget management (P&L) and business development.
- Excellent senior-level presentation, negotiation, and communication skills.
- Analytical and strategic thinking ability with skills in solving complex problems.
- Strong relationships with key players in the industry (influencers, agencies, platforms).
- Fluency in English (both written and spoken).
Preferred Additional Skills (Will Add Value):
- Proven ability to work seamlessly with global teams, championing shared Ways of Working and fostering a collaborative, cross-cultural environment.
- Demonstrated success in agency growth and new business development.
- In-depth knowledge of MarTech and AdTech tools.
Why GOAT?
- The opportunity to shape the future of the industry as part of WPP Media's global network.
- The ability to directly impact the agency's success by making strategic decisions.
- Being part of a dynamic, creative, and international leadership team.
- An inspiring work environment where you can reach the pinnacle of your career.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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