Director, Influencer Marketing & PR

Next-Generation Influencer Marketing Strategy

• Set the long-term vision and strategic direction for PopSockets' influencer marketing program — defining what best-in-class looks like for a lifestyle brand at our stage and building the roadmap to get there
• Design and own a next-gen creator framework: a tiered, data-driven system that goes far beyond gifting and paid posts to build genuine, lasting creator advocacy and brand love
• Build and scale a creator roster mapped to our three consumer audiences — Style Mavens, Interest Amplifiers, and Solutionists — with the right creators at every tier driving the right impact
• Lead influencer campaign strategy from brief to post-campaign analysis, ensuring every activation ladders up to the brand platform and generates content that earns cultural attention, not just impressions
• Stay ahead of the creator economy — emerging platforms, new formats, shifting audience behaviors — and consistently bring a perspective on where PopSockets should show up next
• Manage the influencer agency relationship, setting the strategic and tactical bar and holding the agency accountable to output that is on-brand, culturally sharp, and relationship-first
• Own creator contracting, negotiations, and compliance with FTC guidelines, usage rights, and brand standards

PR as a Strategic Brand Equity Driver

• Redefine PR's role at PopSockets — elevating it from a reactive channel to a proactive, always-on brand equity engine that shapes how the world thinks and talks about us
• Champion our founder-led story, brand mission, vision, and values as a true competitive advantage — building a PR strategy that makes PopSockets' origin and purpose as culturally compelling as our products
• Set strategic direction for the PR agency, holding them to ambitious goals and a high bar for results while building a genuine long-term partnership
• Build a proactive media and relationship strategy that earns PopSockets a consistent presence in lifestyle, tech, and culture conversations — not just around launches, but year-round
• Lead press moments, creator events, and brand activations that generate meaningful earned coverage and position PopSockets as one of the most beloved and interesting brands in the lifestyle category
• Track share of voice, sentiment, and earned media performance — translating those insights into a clear, evolving POV on how PR is building brand equity over time

Data, Measurement & Program Excellence

• Build the measurement infrastructure that proves the value of influencer and PR investment — owning EMV reporting, share of voice tracking, and brand health signals that connect to business outcomes
• Use data to lead — from creator selection and investment allocation to campaign optimization and program evolution
• Establish a test-and-learn culture: structured experimentation, clear hypotheses, documented learnings, and fast iteration that makes every future campaign smarter than the last
• Build scalable processes and operational best practices that allow both programs to grow without losing quality or strategic coherence

Organizational & Cross-Functional Leadership

• Serve as PopSockets' internal authority on creator culture, influencer marketing, and earned media — bringing sharp, informed POVs to leadership and shaping the organization's thinking on where these channels are heading
• Directly manage and develop an Influencer Marketing Specialist — setting a high bar, investing in their growth, and building a team culture defined by curiosity, craft, and accountability
• Partner closely with Product & Merchandising, Integrated Marketing, Social, Creative, and Retail teams to ensure influencer and PR are fully woven into every campaign, launch, and always-on moment
• Represent the influencer and PR function in key planning conversations, budget discussions, and leadership forums — advocating for investment with data and a compelling strategic narrative

• 10+ years of experience in influencer marketing, consumer PR, or integrated communications — with significant brand-side experience and a clear track record of building programs that move culture and business metrics
• A genuine, informed perspective on the future of influencer marketing and the creator economy — you don't just follow trends, you anticipate them and help brands get ahead of them
• Proven success building influencer programs that deliver best-in-class EMV and creator advocacy — the kind of program other marketers reference and creators want to be part of
• Strategic PR experience that goes beyond press releases — you know how to build a brand narrative, pitch a story that earns coverage, and use PR to compound brand equity over time
• Deep data fluency: you build frameworks, interpret signals, design experiments, and use performance data to continuously sharpen strategy and defend investment
• Experience managing both influencer and PR agencies at a senior level — setting vision, driving accountability, and building partnerships that produce exceptional work
• Hands-on experience with CreatorIQ required; familiarity with Tribe Dynamics or similar tools a plus
• An executive-level communicator who can influence cross-functional partners, present to senior leadership, and represent the brand externally with confidence and authority
• A people-first leader who builds high-performing team cultures, develops talent intentionally, and leads with clarity and generosity
• Energized by the opportunity to build — you thrive in fast-moving, entrepreneurial environments and see ambiguity as a canvas, not an obstacle

• PopSockets is widely recognized as running one of the best influencer marketing programs in the lifestyle category — a program creators want to be part of and marketers look to as a benchmark
• Our founder-led story and brand mission are showing up organically in culture — generating earned media and creator content that builds genuine brand desirability and love
• A next-gen creator framework is fully operational: tiered, data-driven, and continuously optimized — with clear logic for every investment decision
• Consistent, compounding EMV growth that reflects the depth and quality of our creator relationships, not just the volume of activations
• A PR program that proactively shapes PopSockets' brand narrative year-round — building long-term equity, not just generating launch-day buzz
• Influencer and PR functioning as a unified, integrated force — amplifying each other and showing up cohesively across every brand moment
• A high-performing team and agency ecosystem that is well-led, clearly directed, and built to scale with the brand