Director of Brand Marketing

The Opportunity

• Allegiance Flag Supply is hiring a senior marketing leader to own the brand expression and creative integration of the business.
• This role exists because the company has strong functional capability across paid media, TV, partnerships, lifecycle, and content, but needs a single leader to bring those efforts together into cohesive campaigns, GTM launches, and brand moments.

This is a role for someone who leads through taste, judgment, coordination, and clarity.

The Mandate

You are the brand and creative integrator for the company.

Your job is to:

• Define how the brand shows up
• Ensure creative quality and consistency
• Orchestrate cross-channel campaigns
• Translate ideas into executable plans
• Make the whole marketing system feel intentional
• Be the voice of the customer

You will work closely with paid media, TV, partnerships, and lifecycle owners, but you will not own paid budget decisions or day-to-day media execution.

What you'll do

Own brand and creative leadership

• Serve as the primary steward of brand voice, tone and visual identity
• Set the creative bar and ensure consistency across all touch points
• Function as the internal “taste-maker” for campaigns, launches and storytelling
  
  

Lead integrated campaigns and GTM planning

• Plan and lead go-to-market strategy for launches, promotions and brand moments
• Pull together creative, content, paid, TV, partnerships and lifecycle into cohesive campaigns
• Ensure timing, messaging and creative execution are aligned across channels
  
  

Manage creative execution 

• Lead and manage internal creative resources
• Brief, direct and evaluate creative work and ensuring the output is delivered at a high standard 
• Identify and manage external creative partners (agencies, freelancers, production) to supplement internal capabilities

Function as the cross-functional project leader

• Serve as the central project owner for major marketing initiatives
• Coordinate across teams to keep work moving forward cleanly and on time
• Translate strategy into clear briefs, timelines and deliverables
  
  

Partner across the marketing stack

• Work closely with paid media and TV owners to ensure creative and messaging perform as intended
• Partner with partnerships and lifecycle teams to maintain brand coherence
• Ensure marketing efforts reinforce one another rather than operate independently

What success looks like

• The brand feels clear, confident and consistent
• Campaigns land as cohesive moments, not disconnected tactics
• Creative is judged through a creative & commercial lens (and pushed team to as well)
• Creative quality rises across all channels
• Teams move faster because direction is clear
• External creative resources are used intentionally and effectively
  
  

Who this role is for

• Has deep brand and creative instincts
• Is a strong editor, curator and creative manager
• Can “value engineer” projects
• Thinks holistically about marketing systems
• Is comfortable leading without needing to personally execute everything
• Has experience acting as a GTM lead or campaign owner
• Enjoys coordinating across functions and bringing order to complexity

You might come from brand marketing, creative strategy, or integrated marketing, but you are not a pure media buyer or channel specialist.

What this role is not

• Not a paid media owner
• Not a growth marketer role
• Not a creative director role
• Not remote

This role sits at the intersection of brand, creative, and coordination.

Reporting & structure

• Reports directly to the COO
• Senior leader within marketing
• Partners closely with paid media, TV, partnerships and lifecycle owners
• Manages internal creative resources and external partners
  
  

This role is for someone who takes pride in making things feel right: creatively, structurally, and operationally. If you’re excited by shaping a brand, leading integrated campaigns, and bringing clarity to complex marketing efforts, we’d love to talk.