WHO WE ARE
Evil Geniuses was founded in 1999 and is the winningest esports organization on the Globe with over 215 Championship titles to our name. Throughout our rich 25 year history we’ve competed across every major esport title, helping forge the way forward for the industry including being the inaugural World Champions of VALORANT in 2023. At EG we strive to not only set the standard for esports competitive excellence but also to culturally improve the esports ecosystem by encouraging gamers to be their best self. We thrive off of creating a positive, diverse and transparent work environment and are always looking for new potential talent to make us a stronger force for good in esports.
#EG
ABOUT THE ROLE
The Director of Brand Marketing & Operations will act as the catalyst in strategizing brand initiatives and campaigns that connect EG across all factors of our business. This person should be highly operational-focused and strategic in execution to ensure optimal revenue and brand growth:
Drive the strategic vision and execution for all EG Brand-related programming.
Manage the day-to-day of EG’s content calendar, fan engagement tactics and brand platforms, ensuring all EG initiatives are accounted for daily across all entities including but not limited to:
Community initiatives and engagement tactics
Competitive calendar and league incentives deliverables
Entertainment/brand content programming with players/creators (internal or external to EG)
EG and player owned social accounts including live streaming platforms
Create scalable programs that unlock new, repeatable revenue streams utilizing player likeness and EG IP.
Project Management for overall Brand programming and marketing initiatives as needed.
Responsibilities
Develop and implement scalable content programming strategies that align with EG’s brand identity and resonate with the target audience (such as full calendar programming and live content and streaming campaigns) and fulfill league & tournament organizer requirements.
Bridge the gap between casual content and EG esports titles, ensuring a cohesive and
Develop project timelines, allocate resources, and collaborate with cross-functional teams and vendors/contractors to ensure successful delivery of brand campaign deliverables or initiatives.
Collaborate with cross-functional teams to organize EG online events, tournaments, and activities that foster community growth and regular engagement with the EG brand.
Lead project management for all EG brand engagement initiatives, ensuring on time delivery, within scope, and project alignment with the organization’s objectives.
Proactively identify potential issues, risks, and roadblocks and develop mitigation strategies.
YOUR EXPERIENCE
4-7 years of experience in Brand Marketing and Operation.
Prior experience driving digital marketing and content strategy.
Proven ability to work collaboratively with cross-functional business partners.
Ability to manage a team
SALARY RANGE
$105,600-$132,000