Influencer Marketing

Job Summary: 

As an Influencer Marketing Executive, you will be responsible for developing and executing 

influencer marketing campaigns that align with client goals. You will identify and collaborate 

with influencers across various platforms, manage relationships, and measure the effectiveness 

of campaigns to drive brand awareness and engagement. 

Key Responsibilities: 

 Campaign Strategy & Execution: Develop and implement influencer marketing 

strategies to achieve client objectives. 

 Influencer Identification: Research and identify suitable influencers across platforms 

such as Instagram, YouTube, and others based on target audience and campaign goals. 

 Relationship Management: Build and maintain strong relationships with influencers, 

agencies, and content creators. 

 Negotiation & Contracts: Negotiate contracts, deliverables, and compensation with 

influencers, ensuring alignment with budgets and campaign goals. 

 Content Collaboration: Work closely with influencers to guide content creation that 

aligns with the brand’s voice and campaign objectives. 

 Performance Tracking: Monitor and analyze campaign performance metrics, such as 

engagement rates, reach, and ROI, and provide actionable insights. 

 Trend Analysis: Stay updated on industry trends, platform updates, and emerging 

influencers to maintain a competitive edge. 

 Reporting: Prepare detailed campaign reports for clients, showcasing successes, 

learnings, and recommendations for future campaigns. 

Qualifications: 

 Bachelor’s degree in Marketing, Communications, or a related field. 

 Strong understanding of social media platforms and influencer ecosystems. 

 Excellent communication and negotiation skills. 

 Ability to analyze data and translate it into actionable insights. 

 Creative mindset with a passion for storytelling and branding.