Influencer Marketing Coordinator

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

ASOS is seeking a highly organized and creative Influencer Marketing Coordinator to join our team. This role will be instrumental in executing our influencer marketing strategy, building and nurturing relationships with a diverse range of creators, and supporting the team in delivering impactful campaigns or events that drive brand awareness, engagement, and sales. The ideal candidate is passionate about the digital landscape, a self-starter, and has a knack for spotting emerging trends and talent. 

The Details

• Assist in the day-to-day management of influencer marketing campaigns, from initial outreach to content delivery. 
• Conduct research and identify new and emerging influencers, content creators, and brand partners who align with ASOS's brand values and target audience. 
• Support the creation and management of influencer outreach lists and communication logs. 
• Coordinate the end-to-end process for influencer collaborations, including gifting, product seeding, and content briefs. 
• Monitor and approve influencer content to ensure it meets campaign guidelines and brand standards. 
• Track and report on campaign performance, analyzing key metrics such as reach, engagement, and conversions to provide insights for future initiatives. 
• Assist in the planning and execution of influencer events, including pop-ups, dinners, brand trips, etc.  
• Help manage and track budgets for all influencer and gifting activities 
• Maintain a clear understanding of current social media trends, platform updates, and best practices in the influencer space. 
• Collaborate cross-functionally with internal teams (e.g., Marketing, PR, and E-commerce) to ensure cohesive campaign execution. 

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 3 days a week in the office. It’s a rhythm that speeds up decision-making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You

• Proven experience in influencer marketing, public relations, or a related field, preferably within fashion or retail. 
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously. 
• Excellent written and verbal communication skills. 
• Proficiency with social media platforms (Instagram, TikTok, YouTube, etc.) and influencer marketing tools. 
• A data-driven mindset with the ability to analyze and interpret campaign metrics. 
• A passion for the fashion industry and a keen eye for trends.

Additional Information

BeneFITS’

• Employee discount (hello ASOS discount!)
• An extra annual leave celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.