The Influencer Marketing Manager is responsible for building, scaling, and leading influencer and creator partnership programs. This role develops and executes strategic campaigns that drive brand awareness, audience growth, and revenue objectives. The position requires strong relationship management skills, contract negotiation experience, and a deep understanding of social media and creator ecosystems.
This role collaborates closely with cross-functional teams including marketing, legal, finance, and social to ensure seamless campaign execution and compliance. The position operates in a hybrid work environment.
Develop and lead influencer and creator strategy aligned with brand and revenue goals
Source, vet, and manage influencer partnerships from outreach through campaign recap
Write creative briefs, manage approvals, and oversee campaign execution
Negotiate talent fees with agents, managers, and creators
Partner with legal and finance teams on contracts, approvals, and payment coordination
Build and maintain strong relationships with creators, agencies, and industry partners
Manage campaign budgets and track program spending
Present talent recommendations and partnership strategies to internal and external stakeholders
Track, measure, and report on campaign performance with actionable insights
Identify emerging trends and competitive opportunities
Collaborate with social teams to amplify influencer-created content
Ensure compliance with FTC guidelines for influencer campaigns
Education:
Bachelors degree in a related field or equivalent training and experience
Experience:
3–5 years of experience managing influencer marketing or creator partnerships, preferably within beauty, fashion, home, or consumer-focused brands
Skills & Abilities:
Experience negotiating talent contracts and managing campaign budgets
Strong understanding of influencer and social performance metrics
Proven ability to build and maintain creator and agency relationships
Highly organized with the ability to manage multiple campaigns simultaneously
Strong written and verbal communication skills, including brief creation and concept pitching
Experience working cross-functionally with marketing, sales, legal, and finance teams
Deep knowledge of TikTok, Instagram, and social-first content trends
Ability to thrive in fast-paced, evolving environments
Strong interest in shopping, creators, and social media culture