Influencer Marketing Manager

Who We Are

Xponential Fitness, Inc. (NYSE: XPOF) is a leading global franchisor of health and wellness brands. Through its mission to make boutique health and wellness experiences accessible to everyone, the Company operates a diversified platform of six brands spanning across verticals including Pilates, barre, stretching, strength-training, metabolic health, and yoga. In partnership with its franchisees, Xponential brands offer energetic, accessible, and personalized workout experiences led by highly qualified instructors in studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally. Xponential’s portfolio of brands includes Club Pilates, the largest Pilates brand in the United States; StretchLab, a concept offering one-on-one and group stretching services; YogaSix, one of the largest franchised yoga brands in the United States; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements, and one of the largest Barre brand in the United States; BFT, a functional training and strength-based program; and Lindora, a provider of medically guided wellness and metabolic health solutions. 

Summary:

The Influencer Marketing Manager will develop and execute influencer program strategies for our portfolio of brands, which will include both in-kind and paid influencer campaigns across our portfolio of brands. This role will be responsible for developing and executing influencer strategies that align with each brand’s identity, audience, and growth goals. The ideal candidate is equal parts creative and analytical—capable of sourcing the right talent, building authentic partnerships, managing campaigns end-to-end, and working collaboratively with internal and external teams.

Key Responsibilities:

• Develop and execute integrated influencer marketing strategies—including both in-kind and paid partnerships—aligned with brand goals and core audience insights.
• Identify, vet, and secure influencers across platforms (Instagram, TikTok, YouTube, etc.) using influencer discovery platforms and manual sourcing.
• Build and maintain strong relationships with influencers and creators, acting as the key point of contact throughout campaign lifecycles.
• Collaborate with brand and marketing teams to align influencer content with broader marketing campaigns and brand narratives.
• Manage influencer platforms and outreach tools to streamline sourcing, communication, and reporting.
• Work with external agencies as needed for high-tier or large-scale influencer partnerships.
• Negotiate deliverables, usage rights, timelines, and compensation for paid partnerships.
• Track campaign performance, gather content, and analyze metrics (reach, engagement, conversions, ROI) to optimize future strategies.
• Maintain influencer databases and regularly refresh talent pools to keep up with cultural trends and platform shifts.
• Stay informed on industry trends, platform updates, creator economy shifts, and best practices to ensure innovative and relevant influencer programs

Pay Range: $73,500-$95,000

Benefits:

• Role has opportunity for bonus. 
• Medical, Dental and Vision benefits
• This role is eligible for a monthly cell phone allowance
• Empower is our 401k company. We offer Traditional and Roth 401k plans. Employer match is 4% and starts matching at the beginning of year 2. Your 401k would be fully vested at the start of year 3
• Complimentary corporate memberships to XPLUS and XPASS
• Discounts on retail brand merchandise- up to 30% off wholesale price
• On-site gym 
• On Campus Amenities: Reborn Coffee Shop, Hangar 24, Mini Putting Green, Basketball Court, Bird Sanctuary, Car Washing Services (M/W), Dry Cleaning Services

Xponential Fitness LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 4+ years of experience in influencer marketing or social media.
• Experience managing both in-kind/gifting programs and paid influencer partnerships.
• Proven ability to develop influencer strategies and select talent based on brand alignment and audience data.
• Familiarity with influencer platforms (e.g., Cohley, GRIN, Upfluence, or similar).
• Strong negotiation, communication, and relationship-building skills.
• Ability to manage campaigns for multiple brands simultaneously and meet deadlines in a fast-paced environment.
• Highly organized, detail-oriented, and results-driven.