Manager, Brand Marketing – Organic Platforms
Pendulum
Full-time
Remote
$132,075 - $146,750 USD yearly
About Pendulum
Pendulum® is leading a revolution that is occurring around the world to improve physical and mental health by first understanding, then restoring and enhancing the human microbiome.
Studies have shown that our microbiome (the bacterial communities in and on our bodies) is linked to everything from metabolism and diabetes, to longevity, weight loss, healthy immune systems, cancer prevention, feelings of well-being, inflammatory bowel disease, and even healthy skin. We have just scratched the surface on understanding the impact that our microbiome has on our lives.
Pendulum recognizes the enormous impact they could have on people’s lives if they were able to address the imbalances in the microbiome. To accomplish this, Pendulum created proprietary probiotic pipelines and a unique discovery platform to identify key, novel bacterial strains and the prebiotics that feed them. The company has also built and developed the world’s first manufacturing technology to produce bacteria in an anaerobic (oxygen-free) environment at scale.
Pendulum is redefining what health looks like—by restoring the gut microbiome to strengthen metabolic health, build resilience, and unlock better outcomes across life stages. We’re helping people regain control of their energy, blood sugar, digestion, and long-term health—backed by science, not hype. Due to Pendulum’s explosive revenue and customer growth over the last two years, the company earned a spot on Forbes Magazine’s exclusive “The Next Billion Dollar Startups” list. If you’re interested in improving the lives of people globally and you love working in a cross-functional, collaborative, inspiring environment, please continue reading.
Position Summary
Pendulum is on a mission to make the power of microbiome science accessible to everyone. We know our products are backed by breakthrough research and clinical rigor — but our real opportunity is to bring that science to life in a way that feels human, relatable, and inspiring.
As the Manager, Brand Marketing – Organic Platforms, you’ll own Pendulum’s voice across Instagram, Facebook, LinkedIn, X (Twitter), Reddit, Wikipedia, and beyond. Your role is to translate complex science into stories that spark connection, build trust, and invite people to see how gut health can change everything.
This isn’t just about posting content. It’s about turning our organic platforms into communities of advocates who share, save, and celebrate Pendulum’s story — not just because we’re science-first, but because we make our science approachable, relevant, and proven to make a real difference in your health.
What You’ll Do
- Lead Brand Voice Across Organic Channels
- Shape and execute Pendulum’s organic platform strategy, tailoring our tone and storytelling for each audience and channel. Platforms will include but not be limited to Facebook, Instagram, YouTube, LinkedIn, Wikipedia, Reddit.
- Establish Pendulum as the only probiotic brand delivering clinically validated, next-generation strains—recommended by the Mayo Clinic and 30,000+ healthcare providers—cutting through wellness hype with science consumers need and can trust.
- Balance science-forward credibility with human, accessible storytelling that helps more people understand and care about their gut health.
- Create & Curate Content That Connects
- Develop and curate science-backed, consumer-friendly content that positions Pendulum as culturally relevant and evidence-based.
- Ensure Pendulum’s Wikipedia and other reference resources are accurate and optimized—vital tools for both consumers and AI-driven search authority.
- Curate and amplify the best of the industry — share credible research, thought leadership, and content from trusted publishers, healthcare professionals, and key opinion leaders (KOLs) to position Pendulum at the center of the microbiome and metabolic health conversation, while steering clear of competitor promotion.
- Grow Community & Advocacy
- Working with Pendulum RDs, build engagement by responding thoughtfully to consumer comments, DMs, and questions in Pendulum’s brand voice.
- Working with the Influencer Team, identify and uplift advocates, fans, and influencers who can authentically amplify the brand and make microbiome health feel approachable.
- Make Science Discoverable & Trusted
- Ensure Pendulum’s Wikipedia and other reference resources are accurate, updated, and optimized for consumer trust and search visibility.
- Share digestible, relatable proof points that reinforce Pendulum as a trusted, science-based choice in a category crowded with hype.
- Measure What Matters
- Community Engagement & Advocacy
- Growth in post saves, shares, and comments as signals of trust and content value.
- Increase in organic brand mentions across social, Reddit, and community forums.
- Measurable uplift in sentiment around Pendulum vs. generic “wellness” competitors.
- Business Impact
- Organic referral traffic to Pendulum’s site (UTM + GA4 tracked).
- Click-through rates (CTR) from link-in-bio tools and content-specific CTAs.
- Influencer/KOL amplification impressions as a secondary reach metric.
- Follower growth, measured monthly, with an emphasis on quality and credibility (not giveaways or paid boosts).
Requirements
- BA/BS in Marketing, Communications, or related field.
- 6+ years of experience in organic marketing, social media, or community management for consumer brands.
- Strong track record of translating complex topics into engaging, consumer-friendly content.
- Demonstrated ability to lead cross-platform strategy with an eye for voice, timing, and cultural relevance.
- Proficiency in social publishing and analytics tools (Sprout Social, Later, GA4, native dashboards).
- Experience cultivating organic advocacy and earned reach through content and engagement.
- Familiarity with influencer and KOL dynamics in health, wellness, or science.
- Comfortable working in a fast-paced, lean environment where ideas need to be both strategic and scrappy.
- Bonus: experience with SEO-rich public resources like Wikipedia, or shaping brand presence within AI/search environments.
Work Environment & Location
- Remote-first with periodic travel to HQ and relevant brand activations or events.
Salary & Benefit
- $132,075-$146,750
- Medical, Dental, and Vision
- Commuter Benefits
- Life & STD Insurance
- Company match on 401 (k)
- Flexible Time Off (FTO)
- Equity