Paid Social Strategist

We deliver digital marketing management, first-party data science and consulting, and adtech/martech systems integration & reselling on a global scale. We connect the dots between data and technology in media by identifying our clients' super fans, deterministically finding more of them, and converting them online in the most effective way.

Delve Deeper has been recognized as Built In Colorado’s “Best Places to Work” for the past four years in a row. Our culture emphasizes professional development in an environment where everyone can have an impact. We are passionate about seeing our team through self-care, family, community and (of course) career growth. As a privately owned company, we don’t get caught in red tape, instead we pave a path of growth for those with a passion to succeed professionally.

Delve Deeper is a fast-paced company with proven success with high-profile global customers such as UNICEF, International Rescue Committee, Virgin Voyages, Gerber Life Insurance, Apple Leisure Group, Orange, and Hebe.

Headquartered in Boulder, Colorado, Delve Deeper also has offices in Warsaw and Minsk, as well as team members in 10 other countries.

The Mission

At Delve Deeper, we believe the future of Paid Social belongs to the Strategist – someone who combines the massive scale of AI with the precision and discipline of human strategy.

We’re looking for a Strategist who acts as a Pilot, not a passenger. You see platforms like Meta, TikTok, LinkedIn, and Reddit as powerful engines, and you actively set the course, monitor the instruments, and take manual control when the terrain gets difficult. In this role, you will:

• Lead a pod of specialists working across several client accounts
• Architect account structures and testing roadmaps
• Own performance through our Stop / Scale / Start process
• Elevate the craft of the team through training and mentorship
  
  

Your north star: ensure our ad investments consistently hit or beat client performance targets.

Core Responsibilities

1. The Strategy: Stop / Scale / Start

You are the primary decision‑maker for where client ad investments go and how they perform.

• Scale: Aggressively increase investment in proven winning tactics, keywords, ads, and placements until they approach diminishing returns.
• Stop: Confidently reallocate investments away from tactics that dilute marginal ROI, even if they look good in blended or surface‑level metrics.
• Start: Launch new tactics based on clear hypotheses (e.g., “Will Manual Exact Match outperform PMax for this product cluster at our target CPA?”).
  
  

You treat every account like a financial portfolio of ad investments, balancing low‑risk / high‑efficiency “harvest” tactics with higher‑risk “mining” tactics to deliver profitable growth and a low-risk / high-reward portfolio.

Ultimate accountability: Your core KPI – our Start / Stop / Scale decisions consistently hit or improve client ROI/ROAS or CPA targets.

2. Lead a pod of several specialists (typically 2–3 people plus shared resources) across a portfolio of 2–4 clients.

• Pod Lead: Set the strategic agenda for the pod, run working sessions, and ensure everyone is aligned on priorities and testing plans.
• Delegation & QA: Assign work (builds, audits, experiments) and review not just for accuracy, but for the logic behind decisions.
• Context Switching: Move smoothly between different business models and objectives in a single day, while keeping each client’s targets, constraints, and growth plan straight.
• Client Stewardship: Ensure each client in your pod has a clear performance narrative, a prioritized test plan, and a path to target.
  
  

3. The Architecture: Hybrid Ecosystems

You design hybrid paid social systems that combine automation with fundamentals:

• Architect the accounts in line with Delve Deeper’s Audience-First strategy - understand the relationship between audiences we want to reach and their targetable media definitions (category interests and look-alike targeting, in-market and interest categories, etc). 
  • Convert human-world audience definitions into segments we can reach on platforms and select platforms accordingly
• Architect the platform mix to hit a diverse mix of KPIs - performance and qualitative (eg Meta for immediate ROI performance, LinkedIn for high LTV conversions and Reddit for enhancing the AI search strategy). 
• The Machine (Mining): Use broad delivery, Campaign Budget Optimization (CBO), Advantage+ / Smart Performance-style products, and automated placements to discover and scale new demand.
• The Fundamentals (Harvesting): Use disciplined funnel separation (prospecting vs retargeting, multi-step funnel for retargeting, varying recency settings), exclusion logic, audience ladders, and creative governance to capture high-intent demand efficiently and prevent “advancement” from masking acquisition.
• Input Engineering: Shape the machine’s behavior with strong inputs:
  • Conversion signal quality (pixel + server-side, event selection, deduping, AEM prioritization when relevant)
  • Offline and high-quality conversion signals (qualified lead, policy sold, revenue, LTV proxies)
  • Customer lists and value-based audiences (lookalikes, suppression lists, lifecycle segments)
  • Product catalogs and structured feeds (for commerce and DPA-style retargeting)
  • Creative system design (angles, formats, iteration cadence, DCO when appropriate)
• Achieve performance measured by Cost per Acquiring New Donor (for our NFP customers) / Cost per Acquiring New Customer.
  
  

4. The Art: Psychology & Ad Copy

• Understand how creative assets connect with audience definitions - structure testing plans according to not only A/B-testing creative assets, but test messaging frameworks for audiences (e.g. financial versus emotional benefits of insurance policies, or various mission millars of non-profit organizations). 
• Write and oversee psychology-driven messaging and creative direction that attracts the right audience and filters out low-value clicks and leads.
• Treat creative as data: run structured tests to understand why certain angles win (e.g., trust/legacy vs discount/speed).
• Collaborate on landing pages and lead capture direction to ensure the full path aligns with the investment thesis of each campaign.
• Build creative testing roadmaps that separate “finding a winner” from “scaling a winner” (and recognize when fatigue or audience saturation is the real problem).
• Work with our creative team to give them direction to test varying asset types (carousel, collection, etc) - take charge of creative, working together with the creative team instead of expecting creative to be only “their job”.
  
  

5. The Translation: Communication & Impact

• Move beyond “what happened” to what we caused and what we’ll do next.
  • Explain the difference between platform-reported conversions and true business outcomes (qualified leads, policies, revenue, LTV, Cost per Acquiring New).
  • Translate technical decisions (objectives, events, audiences, exclusions, attribution settings) into clear, financial language that resonates with client stakeholders.
  • Help clients see the causal relationship between changes we make as a part of the Stop / Scale / Start process and performance they see across metrics.
    
    

6. The Academy: Training & Leadership

• Contribute to and refine the Delve Deeper Training Academy, creating SOPs and mini‑modules on:
  • Unified campaign structure and reporting
  • Value of Marginal ROI 
  • Directed Automation and hybrid paid social architectures
  • Creative testing systems and interpretation (angle taxonomy, fatigue diagnostics, scaling playbooks)
  • Advanced Excel analysis for auditing platform automation
  • Conversion signals, attribution settings, and offline feedback loops
    
    
• Develop Analysts to be Strategists:
  • Teach them to think in investments, not tasks
  • Review their work for reasoning and impact, not just formatting
  • Give structured feedback that improves their judgment
    
    

How You’ll Spend Your Time

Rough guide to your week:

• ~70% – Live optimization & analysis
  • Interrogating performance data
  • Reallocating investments
  • Adjusting bids, structures, and signals
  • Refining tests to answer one question:
    “How do we get more efficiency from these ad investments?”
    
    
• ~20% – Strategy, planning, and communication
  • Building Start / Stop / Scale plans
  • Preparing client-facing narratives and recommendations
  • Translating performance into business impact (ROI, CPA, CAC, LTV)
    
    
• ~10% – Training, systems, and pod leadership
  • Coaching Analysts
  • Improving SOPs and training modules
  • Strengthening our overall approach to Directed Automation
    
    

How Success Is Measured

In a performance agency, results are the only scoreboard. You are successful when:

• Client ROI/ROAS, CAC/CPA, or LTV: CAC targets are consistently hit or improved
• The Start / Stop / Scale process in your pod clearly explains where each dollar of ad investment is going and why
• Live campaigns show improving efficiency over time (not just more volume)
• Creative systems produce repeatable winners
• Analysts in your pod show visible growth in decision quality and ownership
  
  

The Toolkit

Excel / Sheets Power User

• Comfortable exporting raw data and building your own truth
• Fluent in PivotTables, advanced formulas, and data cleaning
  
  

Technical Literacy

• Able to collaborate on pixels, tags, server-side tracking (Conversions API), and attribution settings

Advanced Reporting & Automation

• Familiar with using scripts or APIs (directly or via tools) to uncover “hidden” data - especially around creative performance, delivery breakdowns, and conversion signal quality

Platform Expertise

• Deep experience in Meta Ads (Facebook/Instagram); familiarity with additional paid social platforms (TikTok, LinkedIn, YouTube, Pinterest, Snapchat, Reddit) is a plus
  
  

Who You Are

• Investment‑Minded: You instinctively think in terms of ad investments, risk, and return – not just spend and pacing.
• Results‑Driven: You care about outcomes (ROI, CPA, growth) more than aesthetics, trends, or “what everyone else is doing.”
• Curious and Analytical: You enjoy digging into the numbers, forming hypotheses, and testing them.
• Calm Context Switcher: You can juggle 3–8 clients, each with different goals, and keep your thinking clear.
• Teacher‑Leader: You like leveling up the people around you and building systems others can use.
  
  

What Delve Deeper Offers:

• Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance. We also offer FSA and HSA health options with a company contribution.
• Other Benefits: Life Insurance and Disability Coverage
• Retirement Plan: 401(k) plan with a 4% match/company contribution
• Paid Time Off (PTO): Generous vacation, sick leave, and paid holidays
• Parental Leave: Up to 3 months of paid time off for new parents
• Wellness Program: $1,250 annual reimbursement for health and well-being (gym membership, ski passes, meal plans, fitness equipment, etc.)
• Beautiful Office & Workspace: Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails. Large common areas filled with snacks, beverages, and regularly catered meals!
• Hybrid Working Model: Tuesdays, Wednesdays, and Thursdays in-office with the option to work from home on Mondays and Fridays
  
  

The base salary range for this position is $95,000 - $125,000 per year. In addition, you will be eligible for an annual performance-based bonus tied to individual and company-wide goals and objectives with a potential to exceed salary levels.  This bonus structure is designed to reward exceptional performance and contributions toward Delve Deeper’s overall success.

Delve Deeper is an equal opportunity employer. We believe that diversity enriches the workplace and we are committed to growing our team with the most talented and passionate people from every community. Delve Deeper strives to create a culture of unity and respect, and to that end, we have a zero tolerance policy for behavior that promotes harassment, hate, and discrimination of any kind. We are committed to providing reasonable accommodations for qualified individuals. If you require assistance during the application process due to a disability, please let us know.

How to Apply

In your application, briefly describe a time you acted as an ad investment manager for a client by:

• Re‑allocating media investments using a Start / Stop / Scale approach, and
• Improving ROI or CPA through a decision the platform would not have made on its own.