Paid Social Strategist - OpenMoves

OpenMoves is hiring!

About OpenMoves

OpenMoves is part of the Ionik agency network (alongside our sister agency, Q1Media). Our team is focused on delivering smart, ROI-driven media strategies for clients across the U.S. and around the globe. We’re growing and looking for a full-time Paid Social Strategist to join our team.

At OpenMoves, we don’t just run ads—we drive performance. Our team collaborates across channels, including CRO, SEO, and Creative, to develop integrated digital strategies that help clients achieve their business goals.

Details

• Position: Full-Time Paid Social Strategist
• Location: Remote (Greater Toronto Area preferred)
• Environment: 100% remote-first culture with occasional in-person team meetups
• Compensation: Salary commensurate with experience, potential bonuses and incentives
• Benefits: Comprehensive benefits package
• Perks: 18+ paid holidays per year, PTO starting at 20 days (prorated for the first year), EAP, parental leave benefits for birthing and non-birthing parents.

Job Summary

As a Paid Social Strategist, you’ll be the architect and executor of advanced campaigns across Meta, Snapchat, LinkedIn, TikTok, and other social platforms. The ideal candidate is a forward-thinking media buyer with a sophisticated understanding of modern ad strategies, tracking, marketing technology, reporting and in-platform optimization.

The ability to lead strategic media planning and align campaigns with broader business objectives is critical to success. This isn’t just a behind-the-scenes role—you’ll have client relationships, present strategic roadmaps, and manage projects from pitch to performance.

You’ll work alongside and collaborate with other channel experts, including CRO, SEO, and Creative teams. This role is focused heavily on social media buying, but Google Ads and Programmatic experience are considered assets.

Responsibilities

• Launch and optimize paid social campaigns
• Lead client strategy calls and confidently present campaign performance
• Manage and refine tracking with Google Tag Manager, GA4, and CRM integrations
• Collaborate with other departments on cross-functional digital strategies
• Stay informed about platform updates and emerging ad tech
• Guide 5–10 clients with thoughtful prioritization and clear communication
• Create sharp, insightful reports that link campaign results to business goals
• Act as a subject matter expert and thought leader within the OpenMoves team

Job Requirements

• 3+ years of hands-on digital media buying experience (agency or in-house)
• Deep platform knowledge of Paid Social Platforms (Meta, Snapchat, LinkedIn, TikTok, etc.)
• Some experience with tracking setup, analytics platforms (GA4), and CRM integration (HubSpot) is required
• Proven client leadership skills—you’re confident running a Zoom and owning the room
• Strong organizational and project management skills
• Bonus points for experienced communicators in SEO, CRO, creative, or web development collaboration

Equal Opportunity Employer

OpenMoves aims to promote a sense of belonging for everyone and to create an environment where everyone can reach their highest potential. We offer equal employment opportunities to all employees and applicants and do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, national origin, disability, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.